“It Takes Courage” by Joe Kraemer

Photo by Nick Sibol

It Takes Courage is an upcoming advocacy short film on the topic of campus sexual assault, with the goal of promoting increased awareness about this serious problem for Towson University and college campuses across the country. The film will be produced by the Department of Electronic Media and Film – under the leadership of Screenwriter and Producer Marc May (Assistant Professor, EMF), Co-Director and Producer Joe Kraemer (Assistant Professor, EMF), and Co-Director and Producer Chung-Wei Huang (Adjunct Instructor, EMF) – and created in partnership with the Office of Inclusion and Institutional Equity, under the leadership of Vice President Dr. Leah Cox and her team.

This film seeks to educate students, faculty, and staff about the importance of reporting sexual misconduct and to demonstrate the resources and support offered to victims by the university. By addressing this difficult-to-discuss problem head-on in a dynamic way that engages and educates students, It Takes Courage will demonstrate how committed TU is to solving this problem and protecting its students. As President Kim Schatzel wrote in her October 3rd email to the university, there is “the need for more education about sexual assault prevention, consent, and bystander training for students throughout their years at TU.” This project intends to help meet that need.

It Takes Courage will follow the same model as another film produced by the EMF Department for TUPD titled Just Another Day: How to Survive an Active Shooter Event on Campus (2018). Depicting what to do in the event of an emergency, the film conveys important information for our students within a cinematic story. After its launch in 2018, the film went viral, reaching four million viewers on YouTube, and was honored with industry accolades, including a Regional Emmy Award nomination.

It Takes Courage will utilize the apprenticeship model used in the film industry, where working professionals (including TU alumni) are hired in key leadership roles, while hiring students to apprentice with them in order to gain valuable job training and networking opportunities with industry veterans, thus becoming a service-learning opportunity. Students will get to work on-set alongside faculty and professionals, where they will gain not only a credit to list on their resume, but also an experiential, hands-on learning experience that provides professional development.

Students in Advertising

On November 22–23, Soo Rhee, associate professor in the department of mass communication, took five AdFedTU students to the Student Advertising Career Conference sponsored by the American Advertising Federation (AAF) and Amazon Advertising. The students enjoyed invaluable moments with advertising specialists from Amazon Advertising, YouTube, The Nielsen Company, FCB, Energy BBDO, Publicis Health, Octagon,TBWA, Droga5, and many more. This trip would not have been possible if it were not a generous financial support from the Kaplan Fund.

STUDENT REFLECTION: ERICA SHOOK ’20

(from left to right) Ciara Tatem, Paulina Troncoso, Evan Fitts, Erika Shook, Brandi Bush

I went to the American Advertising Federation (AAF) Student Advertising Career Conference in New York City from November 21 to November 24, 2019. The days of the conference lasted November 22 to 23. The conference was presented by Amazon Advertising. At the event I sat in on many presentations from communications planning to data and analytics. Since taking the special topics data analytics class with Dr. Kumble, I felt like I got the chance to really understand the presentation on data and analytics. At the end of that presentation, the speaker showed a list of programs that are helpful to know before entering the field. It was awesome to see programs that we learned in class in the presentation. Also, the president of AAF made a speech explaining how he got to where he is today and his love for advertising. I learned a lot going to the presentations and learned about the large amount of advertising companies that are out there. At the end of the trip, there was a recruiter expo with about ten companies recruiting for their organizations. I talked to Energy BBDO and Droga5. I really connected with the recruiter at Droga5 and she seemed really happy to talk to me. I am going to send her a follow up email to connect with her for my future profession. Overall, this trip was exciting, full of learning and a great way to network with future employers and learn more about the field. I hope more Towson advertising students will get this opportunity in the future