The Wonder Woman in All of Us

A silver lining is a sign of hope or bright prospect that surfaces in an unfortunate or gloomy situation. Silver Linings is a theme that has continually surfaced for me in my encounters with COFAC faculty and staff this past semester.

Being a new dean, I’ve been getting to know faculty and staff and, in nearly every meeting, I have heard people use the phrase “silver linings” to describe wonderful unanticipated moments in the remote classroom, virtual mentoring sessions with truly wise students, and the many ways the COFAC community is rising to meet this challenge. While the stories are different – it is clear there are lessons we’ve learned and gifts we’ve been given as we continue to navigate life and work in this global pandemic.

My own silver lining story involves my highly complicated move across the country to Baltimore during COVID.  I will spare the details but will say that this move started in late June and involved not one, but two drives from Albuquerque to Baltimore, three dogs, a 22-foot camper, four Angora bunnies, my spouse, a water main break and a lot of house plants. Moving is rough in normal times, but the added dimension of COVID made it all go “boom” rather swiftly.

When I accepted the job as Dean of COFAC (pre-COVID), I had originally planned a year of commuting. There was a direct flight from Baltimore to Albuquerque and I could come and go, earn a lot of airline miles, and get to attend many family functions. Top of my list was the mid-August family dinner to celebrate our granddaughter’s 4th birthday.  (She appears here as Wonder Woman).

It was hard to say goodbye to that little one, but I had a new job to get to and a new city to learn. I drove here in June, with my 5-month old puppy for company, and immediately began to acquaint myself with COFAC and TU. It didn’t take long for me to know I had made the right choice to come here – but I also began to miss my home, my family, and well, my LIFE.

Fast forward through 12 weeks of a COVID summer. While I had the pleasure of living with good friends nearby, I never made it to that 4th birthday party; and, like so many others, my pre-COVID plans went out the window. Instead, we sold our house in Albuquerque and bought a wonderful historic home one mile from my desk in the dean’s office at COFAC. I flew back home to get my wife and we packed as much as we could (including 4 English Angora Rabbits) in a 22-foot camper known affectionately as Estelle (named after the late, great, American actress, Estelle Getty) and we all hit the road in September for my second drive across the country. Here is a photo of Estelle parked at our campsite in Stafford, Missouri.

While the trip across the country was exhausting, I was able to work in the camper during the day using my MIFI hotspot, and aside from a sometimes-bumpy ride, I was able to stay on schedule. We lived in the camper for three weeks in the yard of our new empty home as we awaited the arrival of our belongings. The long-awaited day our 200 boxes, beds and chairs arrived also came with a water main break in the neighborhood that left us without water for 36 hours. So – yin and yang; joy and disappointment; opportunity and threat – a nearly manic flux has been constant in this move. My silver linings: a camper named Estelle, a beautiful old house, and the knowledge that there is a Wonder Woman in all of us.

Students in Advertising

On November 22–23, Soo Rhee, associate professor in the department of mass communication, took five AdFedTU students to the Student Advertising Career Conference sponsored by the American Advertising Federation (AAF) and Amazon Advertising. The students enjoyed invaluable moments with advertising specialists from Amazon Advertising, YouTube, The Nielsen Company, FCB, Energy BBDO, Publicis Health, Octagon,TBWA, Droga5, and many more. This trip would not have been possible if it were not a generous financial support from the Kaplan Fund.

STUDENT REFLECTION: ERICA SHOOK ’20

(from left to right) Ciara Tatem, Paulina Troncoso, Evan Fitts, Erika Shook, Brandi Bush

I went to the American Advertising Federation (AAF) Student Advertising Career Conference in New York City from November 21 to November 24, 2019. The days of the conference lasted November 22 to 23. The conference was presented by Amazon Advertising. At the event I sat in on many presentations from communications planning to data and analytics. Since taking the special topics data analytics class with Dr. Kumble, I felt like I got the chance to really understand the presentation on data and analytics. At the end of that presentation, the speaker showed a list of programs that are helpful to know before entering the field. It was awesome to see programs that we learned in class in the presentation. Also, the president of AAF made a speech explaining how he got to where he is today and his love for advertising. I learned a lot going to the presentations and learned about the large amount of advertising companies that are out there. At the end of the trip, there was a recruiter expo with about ten companies recruiting for their organizations. I talked to Energy BBDO and Droga5. I really connected with the recruiter at Droga5 and she seemed really happy to talk to me. I am going to send her a follow up email to connect with her for my future profession. Overall, this trip was exciting, full of learning and a great way to network with future employers and learn more about the field. I hope more Towson advertising students will get this opportunity in the future