Our next faculty feature highlights Dr. Brett Kazandjian, an assistant professor in the Department of Marketing. He received his PhD from Mississippi State University in 2021 where he was a research assistant. He is currently teaching Strategic Marketing (MKTG 485) and Advanced Selling and Sales Management (MKTG 452).
Kazandjian places heavy emphasis on making his classes as close to real-life as possible and accomplishes that through various teaching methods. “For example, my strategic marketing students are doing a simulation where they are in charge of making strategic marketing decisions for their car brand while competing for market share against other students in the class.I hope that these practical exercises help students be more confident when they graduate and enter the professional world. Not only am I using practical exercise in the classroom,I am also trying to bring practitioners into the classroom to offer students a different perspective.”
Regarding transitioning to CBE he says “There were a few factors that made Towson the place I wanted to teach and research. I think that Towson offers a great balance between teaching and research, which I was hoping to find. Moreover, the opportunity to teach sales and contribute to the success of the sales competition were two of the deciding factors for me. In addition, the location made Towson very attractive!”
Kazandjian enjoys teaching and says “Teaching at Towson has been a fantastic experience. The students have been engaged throughout the semester and brought their own experiences to the class. I am happy to be teaching in person and get to know the students in my class.”
One of the things that he is looking forward to is creating a new sales course. He says “I would love to contribute to growing the offering in sales class by creating a technology sales course to dive deeper into the software used every day by most salespeople.”
Looking to the future Kazandjian says “I am focusing on tweaking my classes to make them better while also making progress on my research. I have research at different stages and I hope that some of them get published soon. I will be happy to share my work once it is accepted.”
Welcome to the Tiger family Dr. Kazandjian!
By: Millie Klefsaas