“One minute you get scammed, another minute you’re having the best time of your life, making billions of dollars.”

Flies are capable of sophisticated behaviors, including navigating diverse landscapes, tussling with rivals and serenading potential mates. And their speck-size brains are tremendously complex, containing some 100,000 neurons and tens of millions of connections, or synapses, between them.

Since 2014, a team of scientists at Janelia, in collaboration with researchers at Google, have been mapping these neurons and synapses in an effort to create a comprehensive wiring diagram, also known as a connectome, of the fruit fly brain.

Deepfake tech, which allows a user to create highly realistic simulations of a real person, has been widely associated with pornography and fears of political misinformation. (Rephrase.ai distances itself from the term “deepfake,” and calls its technology “facial reenactment”). But it’s steadily gaining a toehold in the corporate world. Rather than going through the arduous process of finding a film crew, booking an actor, hiring expensive equipment, and spending time on postproduction, brands are trying out platforms where they can simply type in the script to create realistic AI-generated videos.