Deepfake tech, which allows a user to create highly realistic simulations of a real person, has been widely associated with pornography and fears of political misinformation. (Rephrase.ai distances itself from the term “deepfake,” and calls its technology “facial reenactment”). But it’s steadily gaining a toehold in the corporate world. Rather than going through the arduous process of finding a film crew, booking an actor, hiring expensive equipment, and spending time on postproduction, brands are trying out platforms where they can simply type in the script to create realistic AI-generated videos.
Source: This startup is creating personalized deepfakes for corporations