In The New York Times, Dick Wolf says “For years I went hoarse saying ‘Law and Order’ is a brand. It’s like Crest. There are 15 types of Crest now but they’re all really good. If you want good toothpaste, you take that and you’re going to get good toothpaste.”
http://www.nytimes.com/2016/05/16/business/media/dick-wolf-master-of-the-prime-time-franchise-leads-nbcs-comeback.html?_r=0
