…all add up for consumers
By Laura Braddick
“Would you like to make that a combo?”
This refrain oft-recited by fast food cashiers sounds familiar to anyone who’s ever tried to order just a burger.
Perhaps they always pose this question because we consumers are likely to take up the deal if it’s offered.
In a recent study, marketing professors Veronica Thomas and Judy Harris found consumers order more calories and are more likely to bundle when a bundle promotion is advertised on a menu in a fast food setting.
