Deals, boxes, combos, value meals…
…all add up for consumers
By Laura Braddick
“Would you like to make that a combo?”
This refrain oft-recited by fast food cashiers sounds familiar to anyone who’s ever tried to order just a burger.
Perhaps they always pose this question because we consumers are likely to take up the deal if it’s offered.
In a recent study, marketing professors Veronica Thomas and Judy Harris found consumers order more calories and are more likely to bundle when a bundle promotion is advertised on a menu in a fast food setting.
Immigration and Naturalization in the U.S.
Why some states may see more immigrants becoming U.S. citizens than others
By Kellie Podsednik
Immigration in the United States became a politically charged topic this past election year. But with the majority of hype surrounding undocumented or illegal immigrants, little room is left to discuss issues of legal immigration.
Continue reading “Immigration and Naturalization in the U.S.”
Getting on Board
In the effort to increase gender equity on corporate boards, numbers are deceiving
By Laura Braddick
Lately researchers and advocates have been heralding the growth of women leaders in business. A report released by Credit Suisse in 2016 shows the percentage of female directors has grown by 54 percent since 2010.
But while critics of gender disparity in business leadership are cheering this growth, Towson University finance professors Michaël Dewally and Susan Flaherty say the news isn’t as great as it sounds.
