Drew Baker

Raising the Bar by Raising a Glass

Young alum leads the way for Maryland wineries

By Laura Braddick

Drew Baker was still finishing up his degree at TU when his family first got the idea to transform the rolling hills surrounding its rural Westminster home into a vineyard.

“It started off as this crazy pipe dream that we were going to bring wine country to Maryland,” he says. “Of course we’re not the first [winery] in the state, but historically it doesn’t have the best reputation for wine. We decided we were going to change that.”

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burger and fries

Deals, boxes, combos, value meals…

 …all add up for consumers

By Laura Braddick

“Would you like to make that a combo?”

This refrain oft-recited by fast food cashiers sounds familiar to anyone who’s ever tried to order just a burger.

Perhaps they always pose this question because we consumers are likely to take up the deal if it’s offered.

In a recent study, marketing professors Veronica Thomas and Judy Harris found consumers order more calories and are more likely to bundle when a bundle promotion is advertised on a menu in a fast food setting.

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Getting on Board

In the effort to increase gender equity on corporate boards, numbers are deceiving

By Laura Braddick

Lately researchers and advocates have been heralding the growth of women leaders in business. A report released by Credit Suisse in 2016 shows the percentage of female directors has grown by 54 percent since 2010.

But while critics of gender disparity in business leadership are cheering this growth, Towson University finance professors Michaël Dewally and Susan Flaherty say the news isn’t as great as it sounds.

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