Dean Kaynama at commencement

Curriculum Vitae

EDUCATION

Ph.D. The George Washington University, Washington D.C. May, 1991
Major: Marketing
Minor: Decision Support Systems

M.B.A. University of Baltimore, Baltimore, Maryland May, 1978
Area of Concentration: Marketing

B.S. Towson State University, Towson, Maryland August, 1976
Major: Business Administration/Marketing
Honors: Dean’s List

ADMINISTRATIVE EXPERIENCE

Jan. 2003—Present
Dean, College of Business and Economics, Towson University

Chief academic and administrative officer of the college reporting to the Provost and Vice-President for Academic Affairs with 97+ full-time faculty, 20+ part time faculty members, 23 staff members, as well as 3,400 undergraduate students and more than 200 graduate students; overseeing six departments offering undergraduate majors in business, e-Business, accounting and economics, as well as graduate programs in accounting, marketing intelligence, and supply chain management; and managing two outreach and research centers. The college has an annual budget of $13+ million and a foundation fund of $ 3.4+ million. Primary responsibilities include establishing vision and strategic direction for the college; recruiting, retaining, and rewarding faculty and staff; working with faculty and staff in matters related to programs and curriculum; managing the budget, enrollment, and resource allocation; maintenance of the AACSB accreditation status in both of the college’s programs (business and accounting); friend-raising and fund- raising; and developing and fostering external relations with the business community, alumni and other constituents of the college locally and beyond.

Sept. 2002—Jan. 2003
Interim Dean, College of Business and Economics, and
Chair, Department of Marketing and e-Business
Towson University

Responsible for both the College and the Department while the organization was going through a transition period. Priorities were set for the College and the Chairs were immediately empowered to assist in running the College.

2000-Jan.2003 Chair, Department of Marketing and e-Business
College of Business and Economics, Towson University

In addition to all the normal customary duties of a chair, two of the biggest accomplishments in this period were leading the department to launch a new major in e-Business and establishing ties with the business community. Created a culture attuned to high standards, accountability and respect for others.

1998—Sept. 2000
Chair, Departments of Marketing and Management
College of Business and Economics, Towson University

In addition to the normal duties of a chair, the two disciplines within the department were led in gaining a more focused and streamlined curricula by obtaining the approval of a concentration in IB, and tracks in HR and e-Commerce. All areas of specializations were eliminated to allow more focused allocation of resources. Assessment measures were instituted and implemented. A systematic procedure was established for the recruitment, development, and evaluation of part time faculty. Faculty’s Intellectual Contributions showed a quantitative progress by increasing its share of the refereed journal publications relative to AY 1998-1999.

1996—1998
Chair, Department of Marketing, College of Business and Economics, Towson University

The focus of this period was on program development and strengthening the department image and ties with other units within the University. To that end, an undergraduate Cooperative Enrichment Program and a graduate program in Communications Management were collaboratively developed with the Mass Communication and Communication Studies department.

TEACHING EXPERIENCE

20082010
Professor of Marketing, Department of Marketing, Towson University 

Teaching assignments included Principles of Marketing and Professional Experience

2000—2008
Professor of Marketing and e-Business, Department of Marketing and e-Business
Towson University

Teaching assignments included Principles of Marketing, e-Marketing, Principles of e-Business and Professional Experience.

1995—2000
Associate Professor of Marketing, Department of Marketing
Towson University

Teaching assignments included Marketing Research and Forecasting, Sales and Sales Management, Strategic Marketing, Principles of Marketing, Advertising Management, Marketing Information Systems (Internet Marketing), Services Marketing (Service Quality in e-Services), Professional Experience Course, e-Commerce Marketing, and International Marketing.

1989—1995
Assistant Professor of Marketing, Department of Marketing,
Towson University

Teaching assignments included Marketing Research and Forecasting, Sales and Sales Management, Advanced Marketing Management, Principles of Marketing, Advertising Management and International Marketing.

1984—1989
Instructor, Department of Marketing, Towson University

Teaching Assignments: Same as above

1977—1978
Department and Chair’s Graduate Assistant, Department of Quantitative Methods, University of Baltimore, Baltimore, MD.

TEACHING AND RESEARCH INTERESTS

  • Marketing Research
  • Internet Marketing/e-Business
  • Services/Nonprofit Marketing
  • Global Marketing
  • Strategic Marketing
  • Environmental Marketing

HONORS AND AWARDS

Leadership Awards

  • Top 100 Women in Maryland by the Daily Record (2017, 2005)
  • Empire “Who’s Who of Women in Education” (2005-2006 Edition)

Excellence Awards

  • 1999-2000 CBE Excellence in Scholarship Award (Scholar of the Year)  college-wide award for breadth and depth of intellectual contributions
  • 1997-1998 CIAT Technology Fellow for the development of an active learning course in marketing that integrated internet technology into the curriculum
  • 1997 “Student Quality of Life Excellence in Assessment” by University Assessment Office for the design and implementation of a baseline college-wide advising survey

Best Paper Awards

The paper entitled “An Assessment of Multi-channel Travel Agencies’ Service Quality.” Proceedings, (Valencia, Spain), co-authored with Garland Keesling, and presented to the Academy of Marketing Science 2002 Multicultural Conference, Valencia, Spain, June 26-29, 2002, was selected as one of the best papers in the conference.

The paper entitled “An Empirical Investigation of the Nonprofit Organization Research to Anticipated Changes in Government Support for HIV/AIDS Services: A Cross Regional Analysis,” co-authored with Garland Keesling, and presented to the Dynamics of Strategy 2nd Annual Conference, Surrey, England, April 3-4, 1997, was selected as one of the best papers in the conference.

The paper entitled “Global Companies Face New Challenges on Their Way to Successful Transfer of Technology: Applications of Relationship Marketing Strategies,” co-authored with Alireza Lari, and presented to the American Society for Competitiveness Annual Conference. Boston, Massachusetts, October 19-22, 1994, was selected as one of the three best papers in the conference.

Fellowship Award

The AMA Doctoral Consortium Fellow, The George Washington University, 24th Doctoral Consortium Fellow, 1989. Harvard Business School, Cambridge, Massachusetts.