Scholarship

SCHOLARLY CONTRIBUTIONS

Refereed Journal Publications

Kaynama, Shohreh A., Christine I. Black, and Garland Keesling. (2003). “Impact of the Internet on Internal Service Quality Factors: The Travel Industry Case,” Journal of Applied Business Research, Volume 19, Issue 1 (Winter). Pp. 135-145,

Keesling, Garland and Shohreh A. Kaynama. (2003). “An Investigation of the Ecologically Conscious Consumer’s Efforts to Control Water Contamination: Lawn Care And The Use of Nitrogen Fertilizers And Pesticides,” The Journal of Marketing Practice and Theory, Volume 11. (1).(Winter). Pp. 52-61.

Kaynama, Shohreh A. and Christine I. Black. (2000). “A Proposal To Assess The Service Quality of Online Travel Agencies: An Exploratory Study,” Journal of Professional Services Marketing. Volume 2. (1). August. Pp.. 63-85.

Kaynama, Shohreh A. and Garland Keesling. (2000). “The Development of A Web-Based Internet Marketing Course, ”Journal of Marketing Education. Volume 22. (2), August. Pp. 84-89.

Kaynama, Shohreh A. and Garland Keesling (2000). “An Empirical Investigation of the Non-Profit Organization Responses to Anticipated Changes in Government Support for HIV/AIDS Services: A Cross Regional Analysis,” Journal of Business Research. Issue 47. No. (2). Pp.19-26.

Keesling, Garland, and Shohreh A. Kaynama. (1996). “The Funding For HIV/AIDS: Implications For Strategic Development by Nonprofit Organizations,” Journal for Marketing Theory and Practice, Fall, Vol.4, No.4. P. 49-60

Keesling, Garland and Shohreh A. Kaynama. (1996). “Nonprofit Organizations’ Strategic Responses to Change in Their Funding Environment: An Exploratory Study of HIV/AIDS Service Provider,” Journal of Nonprofit & Public Sector Marketing, Vol.4, Numbers 1/2. Pp. 161-176.

Kaynama, Shohreh A., and Louise W. Smith. (1996). “Using Consumer Behavior and Decisions Models to Aid Students in Choosing a Major,” Journal of Marketing in Higher Education, Vol.7, No.2, Pp. 57-73.

Kaynama, Shohreh A., Algin King, and Louise W. Smith. (1995). “The Impact of a Shift in Organizational Role on Ethical Perceptions: A Comparative Study,” Journal of Business Ethics, Vol. 15, Pp. 581-590.

Lari, Alireza and Shohreh A. Kaynama. (1995). “Global Companies Face New Challenges on Their Way to Successful Transfer of Technology: Applications of Relationship Marketing Strategies,” Advances in Competitiveness Research, Vol. 3, No.1, Pp. 110-121.

Kaynama, Shohreh A., and Louise W. Smith. (1994). “Predicting Buyer Behavior from Buyer Intent.” Journal of Strategic Management, (Winter), 2, Pp. 281-291.

Refereed Proceeding Publications

Kaynama, Shohreh A. and Laleh Malek (2005). An Empirical Test of Servqual in American Higher Education: Measuring the Quality of Student Advising.” Emerging Issues in Business and Technology Conference Proceeding. (Myrtle Beach, South Carolina), Nov. 3-5.

Keesling, Garland, and Shohreh A. Kaynama. (2004). “Nonprofit Service Provider’s Strategic Responses to Anticipated Changes in Government Funding: Is Public Policy in the Best Interest for California HIV/AIDS Programs?” European Institute of Retailing and Services Studies (EIRASS), 11th Recent Advances in Retailing & Services Science Conference Proceeding, (Abstract) (Prague, Czech Republic), July 10-13.

Kaynama, Shohreh A. (2003). “Internal Organizational Factors Affecting the Service Quality of Travel Agencies.” EAM Conference Proceedings, (Porto, Portugal), June 20-24.

Kaynama, Shohreh A. and Christine Black (2003). “A Proposal for an Empirical Investigation of the Knowledge Management SECI Model: A Contingency Approach.” The Applied Business Research Conference Proceedings, (Acapulco, Mexico), March 16-21.

Kaynama, Shohreh A. and Garland Keesling. (2002). “An Assessment of Multi-channel Travel Agencies’ Service Quality.” Academy of Marketing Science 2002 Multicultural Marketing Conference Proceedings, (Valencia, Spain), June 26-29. (BEST PAPER AWARD).

Kaynama, Shohreh A. and Garland Keesling. (2001). “The Nonprofit HIV/AIDS Organizations’
Strategic Responses to Changes in Government Funding: A National Perspective.” 32nd Annual Meeting of the Decision Sciences Institute, Proceedings, (San Francisco, CA), November. 17-22. Pp 514-516.

Keesling, Garland, and Shohreh A. Kaynama. (2001). “Nonprofit Community-Based Organizations Strategies for Changes in Government Funding for HIV/AIDS Programs”. American Marketing Association Summer Educators’ Conference, Proceedings, (Washington D.C.), August 12-16. Volume 12. Pp. 221-227.

Kaynama, Shohreh A. and Sharma Pillutla. (2001). “An Integrative and an Interdisciplinary Approach to Teaching e-Commerce,” 2001 Eastern Academy of Management International Conference (EAMI), Proceedings, (San Jose, Costa Rica), June 17-21.

Lari, Alireza and Shohreh A. Kaynama. (2001). “Information Management of ISO 9001: A DSS Framework ,” 2001 Eastern Academy of Management International Conference (EAMI), Proceedings, (San Jose, Costa Rica). June 17-21.

Kaynama, Shohreh A. and Garland Keesling. (2001). “Brick-And-Mortar V. Click-And-Mortar: How Do They Stack Up In Service Quality?” 2001 Applied Business Research Conference, Proceedings, (Cancun, Mexico), March 14 – 21.

Kaynama, Shohreh A. and Garland Keesling. (2000). “Pilot Study Comparing The Service Quality Of Traditional and Hybrid Travel Agencies Using A Qualitative Research Design,” 31st Annual Meeting of the Decision Sciences Institute, Proceedings, (Orlando, FL), November.

Kaynama, Shohreh A. (2000). “A Conceptual Model to Measure Service Quality of
Online Companies: E-QUAL,” 2000 Annual Academy of Marketing Science Conference, Proceedings, (Montreal, Canada), May, 24-27, Pp 46-51.

Kaynama, Shohreh A. and Christine I. Black. (2000). “E-Commerce and Travel Industry: How Do We Measure Service Quality?” 2000 Annual International Applied Business Research Conference, Proceedings (CD-ROM), (Puerto Vallarta, Mexico), March 13 – 17.

Keesling, Garland, and Shohreh A. Kaynama. (1999). “Using Internet Technology to Teach An Interactive Marketing Course,” American Marketing Association Summer Educator’s Conference, Proceedings, (San Francisco, CA), August, 7-9, Pp 175-181.

Kaynama, Shohreh A. and Garland Keesling. (1999). “An Exploratory Investigation of the Ecological Conscious Consumer’s Effort to Control Water Contamination: an Attitudinal and Behavioral Perspective,” 5th International Conference of the Decision Sciences Institute Proceedings, (Athens, Greece), July, Pp 1232-1236.

Garland Keesling and Shohreh A. Kaynama. (1999). “A Comparative Study on the Predictability of Two Models for Ecologically Conscious Consumer Behavior,” The Academy of Marketing Science conference, Proceedings, (Coral Gables, FLA), May, 26-29, Pp 107-112.

Kaynama, Shohreh A. and Garland Keesling. (1998). “A Pilot Study of Environmental Concerns for Clean Water: Lawn Care and the Use of Pesticides,” American Marketing Association Winter Educator’s Conference, Proceedings, (Austin, TX), February, Pp28-35.

Kaynama, Shohreh A. and Garland Keesling. (1997). “An Exploratory Study of the Nonprofit HIV/AIDS Clinic’s Funding Environment: Implications for Program Services,” Annual Meeting of the Decision Sciences Institute, Proceedings, (San Diego, CA), 1, (November), Pp 444-446.

Kaynama, Shohreh A. and Garland Keesling. (1997). “Funding HIV/AIDS Services: The Nonprofit’s Strategic Response,” Annual Meeting of the Decision Sciences Institute, Proceedings, (San Diego, CA), 1, November, Pp. 302-305.

Kaynama, Shohreh A. and Garland Keesling. (1997). “An Empirical Investigation of the Non-Profit Organization Responses to Anticipated Changes in Government Support for HIV/AIDS Services: A Cross-Regional Analysis,” Dynamics of Strategy 2nd Annual Conference, Proceedings, Surrey, England, April 3-4. Pp. 226-242. (BEST PAPER AWARD).

Keesling, Garland, and Shohreh A. Kaynama. (1997). “California’s Nonprofit HIV/AIDS Service Providers’ Response to anticipated Changes in Government Support,” American Marketing Association Winter Educator’s Conference, Proceedings, St.Petersburg, Florida, February 15-18. Pp. 149-155.

Kaynama, Shohreh A., and Garland Keesling. (1996). “The Nonprofit Service Provider’s Strategic Response to Anticipated Changes in Government Funding for HIV/AIDS Programs: The California Experience.” Academy of Marketing Science Conference Proceedings, Phoenix, Arizona, May 29-June 2, P. 176-181.

Lari, Alireza, and Shohreh A. Kaynama. (1996). “TQM Implementation in a Developing Country: Some Lessons Learned,” Annual Meeting of the Northeast Decision Sciences Institute, Proceedings, St. Criox, Virgin Islands, April 17-19. Pp. 533-535.

Kaynama, Shohreh A., and Garland Keesling. (1996). “Government Funding for HIV/AIDS Services: The Nonprofit Organizations’ Experience,” American Marketing Association’s Annual Educator’s Conference, Proceedings, Hilton Head, South Carolina, February 3-6. Pp. 367-375.

Keesling, Garland, and Shohreh A. Kaynama. (1995). “Nonprofit Organizations and Future Funding Issues for HIV/AIDS Services,” 1995 Southern Marketing Association, Proceedings, Orlando, Florida, November 8-11. Pp. 169-173.

Keesling, Garland, and Shohreh A. Kaynama. (1995). “Nonprofit Organizations and Their Strategic Responses to Future Funding: The Case of HIV/AIDS Service Providers,” The Annual Conference of the Academy of Marketing Science, Proceedings, Orlando, Florida, May 17-20. Pp. 115-123.

Lari, Alireza and Shohreh A. Kaynama. (1994). “Global Companies Face New Challenges on Their Way to Successful Transfer of Technology: Applications of Relationship Marketing Strategies,” American Society for Competitiveness Annual Conference, Proceedings, Boston, Massachusetts, October 19-22. Pp. 516-520. (Best Paper Award).

Kaynama, Shohreh A., and Louise W. Smith. (1994). “A Comparison of Multi-attribute and Decision Analysis Models In a Complex High-Involvement Decision Situation.” Annual Meeting of the Decision Sciences Institute, Proceedings, Honolulu, Hawaii, November 20-24, Volume 1. Pp. 471-474.

Lari, Alireza, Shohreh A. Kaynama, and Richard Stone. (1994). “Crucial Issues for Ensuring a Successful Transfer of Technology.” Annual Meeting of the Midwest Decision Sciences Institute, Proceedings, Cleveland, Ohio, April 24-26. Pp. 108-111.

Kaynama, Shohreh A., and Algin King. (1994). “Can We Predict Marketing Managers’ Behavior on Decision Support Systems Usage?” Annual Meeting of the North East Decision Sciences Institute, Proceedings, Portsmouth , New Hampshire, April 6-8. Pp. 108-111.

Kaynama, Shohreh A., and Louise W. Smith. (1994). “Predicting Buying Behavior from Buyer Intent.” Midwest Marketing Association, Proceedings, Chicago, Illinois, March 16-18. Pp. 115-119.

Kaynama, Shohreh A., Algin King, Louise W. Smith, and Faramarz Parsa. (1993). “Does a Person’s Educational Level or the Assumed Role in a Company Influence His Ethical Decision Making?” The 1993 Annual Meeting of the Decision Sciences Institute, Proceedings, Washington, D.C., November 21-23. Pp. 501-503.

Kaynama, Shohreh A., and Louise W. Smith. (1993). “Just How Do Companies Meet the Consumer Need for Environmental Benefits Without Engendering Consumer Skepticism or Legal Problems?” Annual Meeting of the Decision Sciences Institute, Proceedings, Washington, D.C., November 21-23. Pp. 428-430.

Kaynama, Shohreh A., and Louise W. Smith. (1993). “Lead, Follow, or Get out of the Way: The FTC and Establishment of Green Marketing Regulations.” The International Academy of Business Disciplines, Proceedings, New Orleans, Louisiana, April 8-11. Pp. 277-282.

Kaynama, Shohreh A., and Alireza Lari. (1993). “Some Practical Issues in the Transfer of Technology: A Pragmatic Approach to Contact Preparation.” Northeast Decision Science Institute, Proceedings, Philadelphia, Pennsylvania, March 31-April 2, Pp. 128-130.

Kaynama, Shohreh A. (1992). “Assessing the Accuracy of Prediction of Intentions and Overt Behavior: The Analytic Hierarchy Process in Field Experiment.” The Association of Management 10th Annual, Proceedings, Business Management: Vol. 2. Las Vegas, Nevada, August 4-7. P. 67-72.

Kaynama, Shohreh A., and Garland Keesling. (1992). “Counter-trade: A Necessary Component for Global Marketing and Development?” The Association of Management 10th Annual, Proceedings, Las Vegas, Nevada, August 4-7. Pp. 133-138.

Kaynama, Shohreh A., Ernest Forman and Robert F. Dyer. (1992). “Comparison of Fishbein Behavioral Intention and Analytical Hierarchy Process Models: A Predictive Study of Intention and Behavior.” Northeast Decision Science Institute, Proceedings, Cambridge, Massachusetts, April 1-3. Pp. 257-259.

Kaynama, Shohreh A. (1992). “An Empirical Study of Application of Computerized AHP in Survey Research.” Proceedings of The Academy of Business Administration. Las Vegas, Nevada, February 26-March1. Pp. 515-524.

Presentations/Workshops

Kaynama, Shohreh A. (2000). “How to Build Your e-Business?” The International Public Relations Seminar for Nigerian Senior Executives and Managers (Baltimore). A three day workshop (Nov.9, 14, 16).

Kaynama, Shohreh A. (2000). “Business Models and the ‘e-World,” The International Public Relations Seminar for Senior Executives and Managers (Baltimore), July 25-August 4.

Haeger, John, Shohreh A. Kaynama, and Luz Mangurian. (1999). “Creating Campus Leaders for a Generation of Change,” The 7th American Association for Higher Education on Faculty Roles and Rewards (San Diego), January 21-24.

Haeger, John, Shohreh A. Kaynama, Ted Zaleski, and Rachel Burke. (1998). Towson University Leadership Institute: Creating Opportunities for Change,” Annual Meeting of the Association of American Colleges and Universities (Washington, DC), January 15-17.

Panel Member for International, Interdisciplinary Research Conference on Public Relations, College Park. June.1998.

Kaynama, Shohreh A. and Gloria Holland. (1998). “An Activity-and-Outcome-Based Course Design: A Learning Experience in Collaborative Learning and Teaching,”2nd Annual Lilly Conference on College Teaching (Baltimore, Maryland), April 3-5.

Conducted a marketing presentation to a group of Chinese Executives from Anhui visiting Baltimore and Towson University, February 28, 1995.

Kaynama, Shohreh A., and Alireza Lari. (1993). “Should Counter Trade be Considered a Necessary Component for Global Marketing and Development with Hungary?” The 1993 National Conference of the Association of Global Business. Chicago, Illinois, November 4-6.

Kaynama, Shohreh A. (1987). “Factors Impacting on the Marketing Manager Behavior as an MDSS User,” International Business Schools Computer Users Group (IBSCUG), Flint, Michigan, July 26-29.

Kaynama, Shohreh A. (1987). Workshop leader in the workshop, “Hands-on Expert Choice,” Flint, Michigan.

Chapters in Books

Substantial research and writing was made to Chapter 3 of the textbook, “Analytical Approach to Marketing Decisions” by Dyer and Forman, Prentice Hall, Inc. 1989. The research is written on comprehensive literature review on the concept of Decision Support Systems (DSS) and Marketing Decision Support Systems. This contribution was acknowledged in the preface of the book, page XIII.

Book Reviews

Fundraising for Non-Profits, P. Burke Keegan HarperPerennial, A Division of HarperCollins Publishers. 1994. Journal of The Academy of Marketing Science. Spring 1997.

Marketing In An Electronic Age, Robert D. Buzzell (Boston: Harvard Business Press, 1985). Journal of Macromarketing, Spring 1998.

GRANTS AND CONTRACTS

($37,000). “Center for Applied Business and Economic Research”, to the Maryland Stadium Authority, “Economic Impact Analyses for Six Stadium Authority Initiatives,” August 1, 2006 through October 31, 2006.

($391,167). “Central Region Small Business Development Center, Fiscal Year 2004 State Funding,” University of Maryland, College Park, (under its aware from the SBA), October 1, 2003 through September 20, 2004. With Sonia Stockton.

($15,000) In matching funds, “Central Region Small Business Development Center,” form the Anne Arundel Development Corporation for SBDC, Summer 2004, with Sonia Stockton.

($8,500). “Fiscal Impact Analysis of Pending APF Legislation,” Harford County Department of Procurement, Baltimore, MD. March – April (2004), with Anirban Basu.

($29,000). “International Public Relations Seminar at Towson University,” Business Education Examinations Council, Lagos, Nigeria, January 1-December 31, (2000). With Mark McElreath, Sharma Pillutla, and Filiz Tabak.