video
How Facebook Is Killing Comedy
Last month, in its second round of layoffs in as many years, comedy hub Funny or Die reportedly eliminated its entire editorial team following a trend of comedy websites scaling back, shutting down, or restructuring their business model away from original online content.
Hours after CEO Mike Farah delivered the news via an internal memo, Matt Klinman took to Twitter, writing, “Mark Zuckerberg just walked into Funny or Die and laid off all my friends.” It was a strong sentiment for the longtime comedy creator, who started out at UCB and The Onion before launching Pitch, the Funny or Die-incubated joke-writing app, in 2017.
Facebook is building out its original TV ambitions with an Elizabeth Olsen series
The series was created and written by Z: The Beginning of Everything writer Kit Steinkellner
Source: Facebook is building out its original TV ambitions with an Elizabeth Olsen series – The Verge
Ensuring Brand Safety Is a Perennial Problem
Last year’s brand safety controversies stirred fears that advertisers would back away from platforms like Facebook and YouTube, but spending has continued to surge. Here are some ways that marketers are stepping up efforts to ensure their placements are brand safe.
Source: Ensuring Brand Safety Is a Perennial Problem – eMarketer
Timberlake, Prince, Music In Super Bowl Ads Streams Surge
Justin Timberlake’s performance at the Super Bowl halftime show got very mixed reviews, but his streams surged 214% on Spotify in the US during the hour that followed Philadelphia Eagles’ win over New England Patriots.
Source: Timberlake, Prince, Music In Super Bowl Ads Streams Surge – hypebot
While Apple’s Cash Pile hits a New Record, they continue to Glacially Invest in Apple TV & Services
With Apple’s mind boggling cash pile hitting a new record, you have to wonder why they aren’t investing more aggressive with larger acquisitions or at least more aggressively in their new video content service so that it could better compete for new shows with current leaders Hulu, Netflix and Amazon’s Prime.
Stop blaming Apple and take responsibility for tech addiction
There are many accusations against Apple, Facebook, Google, Amazon and others for their addictive effects on our brains and culture. Most of the discourse is about how evil tech companies are (covertly) peddling addictive products/services that are destroying our minds, our society and our relationships. I’ve been frequently quoted in this dialogue as an example of someone who used to focus on increasing addiction (through gamification) to a “changed man” who now believes things have gone too far — with a startup to prove it.
Source: Stop blaming Apple and take responsibility for tech addiction | TechCrunch
The transformation of the Super Bowl ad experience
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Nearly Half of US Households Are Now Amazon Prime Subscribers
New data from Kantar Consulting shows that an impressive 45% of households are more than willing to pay Prime membership fees, in exchange for free two-day shipping, along with ancillary benefits like access to Amazon’s streamable content.
Source: Nearly Half of US Households Are Now Amazon Prime Subscribers | eMarketer Retail
Xbox is in trouble, and Microsoft may buy a company to fix it
Microsoft’s Xbox One platform is making ambitious moves but remains in second place behind Sony’s massively successful PlayStation 4. A comparatively poor lineup of major exclusive games is a key factor in the Xbox One’s weaker position. A new report from the gaming site Polygon says Microsoft is looking at a major acquisition to help the Xbox group.Valve, EA, and PUBG Corp. are all cited as potential purchases.
Source: Xbox is in trouble, and Microsoft may buy a company to fix it – Business Insider
Are the Grammys Relevant in a Digital World?
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Paul Verna discusses trends in music consumption and how the Grammys fit—and don’t fit—with consumers’ evolving habits.
Source: Are the Grammys Relevant in a Digital World? – eMarketer
From Amazon, Apple, Comcast and AT&T: This is who owns the media today
Marketers Think YouTube, Facebook Are Most Effective Video Ad Platforms (Surprise!)
Unsurprisingly, the Google/Facebook duopoly also reigns when it comes to video ads, finds new research. But Snapchat has barely made a dent in the space.
Source: Marketers Think YouTube, Facebook Are Most Effective Video Ad Platforms (Surprise!) – eMarketer
Broadcast TV Still Tops Digital Video
A recent survey of internet users worldwide by Salesforce showed 81% of respondents watched broadcast TV at least monthly, more than any other format. But there are stark generational differences in the way they consume media, especially video.
Google, Please Put Your Clips AI in the Next Pixel Camera
Clips is basically a GoPro with a clip on the back that can also serve as a stand. The unique part is how Google embedded its machine learning skills directly into the camera, so you don’t actually take pictures with it. Instead, you just put Clips somewhere, then go about your day, and the AI will sit back like a voyeur until it sees the perfect shot, which it will then capture as a brief Motion Photo with ideal composition and a sort-of candid feel that you couldn’t get anywhere else.
Source: Google, Please Put Your Clips AI in the Next Pixel Camera « Android :: Gadget Hacks
YouTube Gaming grew its streamer base by 343% in 2017, Twitch by 197%
YouTube Gaming, Google’s rival to game-streaming site Twitch, is starting to pick up traction. According to a new report from Streamlabs, Twitch continues to dominate the live streaming space, but YouTube grew its monthly active streamer base by 343 percent over the course of 2017. Twitch, by comparison, grew 197 percent.
Source: YouTube Gaming grew its streamer base by 343% in 2017, Twitch by 197% | TechCrunch
With Sundance, VR Is Officially a Film-Festival Staple. Now How Does It Make Money?
For yet another year, there are VR projects aplenty at the Sundance Film Festival. The question is: Where do they go from here?
Source: With Sundance, VR Is Officially a Film-Festival Staple. Now How Does It Make Money? | WIRED
Viewers watch movies on Amazon, TV shows on Hulu, originals on Netflix
Viewers largely turn to Hulu for TV shows previously aired elsewhere, while they depend on Amazon largely for movies.
Source: Viewers watch movies on Amazon, TV shows on Hulu, originals on Netflix – Business Insider
Burger King Made This Good But Weird Ad About Net Neutrality
We’re pretty sure their only interest in net neutrality is advertorial, but we’re still clicking.
Source: Burger King Made This Good But Weird Ad About Net Neutrality – Digg
It is the age of brands — or rather, #woke brands, those hyper-aware corporate behemoths with gargantuan marketing departments that see in every social and political cause du jour an opportunity for 15 minutes of web infamy. Net neutrality may seem like a wonky telecom battle with little relevance to a fast-food giant. But it has attracted millions of Americans’ comments and seemingly touched a nerve, particularly among millennials — a fickle crowd that Burger King seeks now to court with its ads.
Source: The curious case of Burger King’s sudden support for net neutrality – Recode
Hip Hop Culture Is Officially Banned From Chinese TV
China is not here for hip hop culture, or at least, that’s what their government made clear recently. According to Time and a Chinese news outlet called Sina, the country’s top media regulator — the State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT) — is cutting TV’s ties to hip hop. They require that “programs should not feature actors with tattoos [or depict] hip hop culture, sub-culture (non-mainstream culture) and dispirited culture (decadent culture).”
Source: Hip Hop Culture Is Officially Banned From Chinese TV | 92 Q
More money spent on streaming services than DVD and Blu-ray
Sales of subscription streaming services increased sharply in 2017, and DVD and Blu-ray took a big hit.
Source: More money spent on streaming services than DVD and Blu-ray: CHARTS – Business Insider