trends

Burger King Made This Good But Weird Ad About Net Neutrality 

Jan 24, 2018 | ,

We’re pretty sure their only interest in net neutrality is advertorial, but we’re still clicking.

Source: Burger King Made This Good But Weird Ad About Net Neutrality – Digg

It is the age of brands — or rather, #woke brands, those hyper-aware corporate behemoths with gargantuan marketing departments that see in every social and political cause du jour an opportunity for 15 minutes of web infamy. Net neutrality may seem like a wonky telecom battle with little relevance to a fast-food giant. But it has attracted millions of Americans’ comments and seemingly touched a nerve, particularly among millennials — a fickle crowd that Burger King seeks now to court with its ads.

Source: The curious case of Burger King’s sudden support for net neutrality – Recode

In the battle for the future of voice computers, Google is moving fast — but Amazon is still moving faster

Jan 21, 2018 | ,

  • Google was aggressively pushing its Assistant at CES 2018, with a marketing blitz and a party with a performance by John Legend.

  • Google announced a bunch of new, key partnerships with companies including LG, Sony, and Lenovo to integrate with the Google Assistant.

  • However, Amazon’s Alexa, and its line of Echo smart speakers, still dominate the market, with no signs of slowing down.

Source: Google Assistant versus Amazon Alexa – Business Insider

Differences in age, gender, and income at the top platforms 

Jan 20, 2018 | , ,

  • US Facebook users aged 45-54 are spending more time on Facebook, and represent 21% of the total time spent on the platform, more than any other age group.
  • The age composition of Snapchat users in the US has become more evenly distributed over the past year, and it appears the company is doing a better job of attracting older users.
  • Teens are starting to use a category of social media called “digital hangouts.” These are apps that enable users to video chat with several friends simultaneously. Over 60% of users on Houseparty, one of the most popular digital hangout apps, are under 24 years old.
  • LinkedIn is popular among high-income users. Forty-five percent of US adult internet users with an income higher than $75,000 annually are on LinkedIn, making it more popular among this demographic than Instagram (31%), Pinterest (35%), or Twitter (30%).

Source: THE SOCIAL MEDIA DEMOGRAPHICS REPORT: Differences in age, gender, and income at the top platforms – Business Insider

Why Are Millennials So Into Astrology? 

Jan 17, 2018 |

“Over the past two years, we’ve really seen a reframing of New Age practices, very much geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends. Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a typical horoscope post on the site got 150 percent more traffic in 2017 than the year before.

Source: Why Are Millennials So Into Astrology? – The Atlantic

The Las Vegas strip’s first eSports arena opens in March

Jan 12, 2018 | ,

The Luxor’s dedicated eSports space will have a competition stage, LED video wall, telescopic seating, daily gaming stations (meaning the space is not just for major events) and advanced streaming and production studios. 

Source: The Las Vegas strip’s first eSports arena opens in March

Google is reportedly revamping its store website as the war with Amazon escalates 

Jan 11, 2018 | , ,

Image result for google home vs amazon echo

Google and Amazon are expanding their efforts to promote their digital assistants to a number of third-party manufacturers, as the war between the two escalates. Amazon recently removed Google products from its e-commerce platform, and Google dropped support for YouTube on Amazon’s online platforms. This is why devices they make themselves are still important, and why Google is reportedly planning to launch an overhauled store to sell its own gadgets.

Source: Google is reportedly revamping its store website as the war with Amazon escalates – Business Insider