networking
The Great Attention Heist
FOR YEARS, we have been warned about the addictive and harmful impact of heavy smartphone and internet use, with physicians and brain specialists raising red flags regarding the cognitive price of these technologies. Many of us now recognize that we are addicts, often joking about it in an attempt to lessen the seriousness of this realization. But what had been missing to really drive the fact of digital dependency home was an admission by those who design the technologies that such was their intended goal. This has now changed as a cadre of IT professionals recently broke their silence on the subject, revealing the motivations behind the creation of some of the world’s most popular apps.
Source: The Great Attention Heist – Los Angeles Review of Books
CES 2018: Tech preview of the show’s coolest new products
MIDiA Research Predictions 2018: Post-Peak Economics
Music
- Post-catalogue – pressing reset on the recorded music business model: Revenues from catalogue sales have long underpinned the major record label model, representing the growth fund with which labels invested in future talent, often at a loss. Streaming consumption is changing this and we’ll see the first effects of lower catalogue in 2018. Smaller artist advances from bigger labels will follow.
- Spotify will need new metrics: Up until now Spotify has been able to choose what metrics to report and pretty much when (annual financial reports aside). Once public, increased investor scrutiny on will see it focus on new metrics (APRU, Life Time Value etc) and concentrate more heavily on its free user numbers. 2018 will be the year that free streaming takes centre stage – watch out radio.
- Apple will launch an Apple Music bundle for Home Pod: We’ve been burnt before predicting Apple Music hardware bundles, but Amazon has set the precedent and we think a $3.99 Home Pod Apple Music subscription (available annually) is on the cards. (Though we’re prepared to be burnt once again on this prediction!)
Video
- Savvy switchers – SVOD’s Achilles’ heel: Churn will become a big deal for leading video subscription services in 2018, with savvy users switching tactically to get access to the new shows they want. Of course, Netflix and co don’t report churn so the indicators will be slowing growth in many markets.
- Subscriptions lose their stranglehold on streaming: 2018 will see the rise of new streaming offerings from traditional TV companies and new entrants that will deliver free-to-view, often ad-supported, on-demand streaming TV.
Media
- Beyond the peak: We are nearing peak in the attention economy. 2018 will be the year casualties start to mount, as audience attention becomes a scarce commodity. Smart players will tap into ‘kinetic capital’ – the value users give to experiences that involve their context and location.
- The rise of the new gate keepers part II: In 2018 Amazon and Facebook will pursue ever more ambitious strategies aimed at making them the leading next generation media companies, the conduits for the digital economy.
Games
- The rise of the unaffiliated eSports: eSports leagues emulate the structure of traditional sports, but they may have missed the point. In 2018, we’ll see more eSports fans actually seeking games competition elsewhere, driving a surge in unaffiliated eSports.
- Mobile games are the canary in the coal mine for peak attention: Mobile games will be the first big losers as we approach peak in the attention economy – there simply aren’t enough free hours left in the day. Mobile gaming activity is declining as mainstream consumers, who became mobile gamers to fill dead time, now have plenty of digital options that more closely match their needs. All media companies need to learn from mobile games’ experience.
Technology
- The fall of tech major ROI: Growth will come less cheaply for the tech majors (Alphabet, Apple, Amazon, Facebook) in 2018. They will have to overspend to maintain revenue momentum so margins will be hit.
- Regulation catches up with the tech majors: Each of the tech majors is a monopoly or monopsony in their respective markets, staying one step ahead of regulation but this will change. The EU’s forced unbundling of Windows Media Player in the early 2000s triggered the end of Microsoft’s digital dominance. 2018 could see the start of a Microsoft moment for at least one of the tech majors.
Source: MIDiA Research Predictions 2018: Post-Peak Economics | Music Industry Blog
Who’s to Blame for Fake News Ads?
When it comes to addressing ad placements near fake news, more US marketers place responsibility at the feet of publishers and media companies than anywhere else.
Amazon could buy Target and crush Walmart
- The Loup Ventures analyst Gene Munster predicts Amazon will acquire Target in 2018.
- Target would be a powerful tool for Amazon in its quest to get moms hooked on its Prime services, according to Munster.
- A union would also enable Amazon to leverage Target’s 1,834 US stores in its battle with Walmart, which has more than 4,700 US stores.
Source: Amazon could buy Target and crush Walmart – Business Insider
The year in Snapchat advertising
In 2017, Snapchat introduced several new ad formats, a self-serve platform and an AR focus.
The face of the machine: The emotional toll of working in social media
Harassment, trauma, hair loss: meet the people who work as social media managers and suffer for brands
Source: The face of the machine: The emotional toll of working in social media – Salon.com
The end of oversharing
So we stand on a precipice waiting to drop. What media social media gives rise to in the next decade is anyone’s guess – rich people are betting on VR but that’s still a tough sell. We are in an interstitial period, like the point in the late 1980s when you could still compare the nascent Internet to CB radio. We don’t have maps to future territories. Will we collectively give up, splayed naked on the screen for all to market to? Will we turn inward using apps like Signal and Telegram to ensure no one can see us? Will we turn social media into more of a money-making channel for folks with six-packs and mischievous grins? Or can we expect something else entirely?
The Number That Explains Snap’s New Strategy
New user data reveals how–and where–people snap.
Source: Exclusive: The Number That Explains Snap’s New Strategy | Co.Design
Nearly half of U.S. teens prefer Snapchat over other social media
This fall’s survey found that 47 percent of surveyed teens say Snapchat is their preferred social media, up from 39 percent in the spring. Way back in the spring of 2015, Snapchat was their least preferred social media platform. And Instagram hasn’t been the most popular platform since 2015, according to the survey data.
Recently Snapchat has seen increased pressure from Instagram, which, along with parent Facebook, has been copying Snapchat’s features. The move has been paying off as Instagram has eaten away at Snapchat’s share of new users in the U.S., according to data from Adobe.
Snapchat, however, is still tops for teens:
Source: Nearly half of U.S. teens prefer Snapchat over other social media – Recode
What Does Facebook Consider Hate Speech? Take Our Quiz
The company’s rules help to show how it distinguishes between free speech and hate speech. Judge for yourself.
Source: What Does Facebook Consider Hate Speech? Take Our Quiz – The New York Times
‘Our minds can be hijacked’: the tech insiders who fear a smartphone dystopia
The Google, Apple and Facebook workers who helped make technology so addictive are disconnecting themselves from the internet. Paul Lewis reports on the Silicon Valley refuseniks who worry the race for human attention has created a world of perpetual distraction that could ultimately end in disaster
What Social Trends Are Marketers Paying Attention To?
A study of US advertising and marketing executives found there are several social media trends that will influence their efforts next year, ranging from video to virtual and augmented reality.
Source: What Social Trends Are Marketers Paying Attention To? – eMarketer
Facebook’s Ad Scandal Isn’t a ‘Fail,’ It’s a Feature
The fact that “Jew haters” can be targeted isn’t surprising if you understand how the business model works.
Source: Facebook’s Ad Scandal Isn’t a ‘Fail,’ It’s a Feature – The New York Times
Instagram on track to top Snapchat’s new user sign ups
Snapchat has signed up more US users for its app than its rival Instagram has since the beginning of the year, though its leadership on this front may end soon
Source: Instagram on track to top Snapchat’s new user sign ups – Business Insider
‘Likes’ Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing –
A decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn’t with consumers.
Inside Facebook’s plan to turn the world into the MoMA
Augmented reality art, which you can only see through special apps on your phone, is coming. And with it, questions about what’s real and what’s not.
Source: Inside Facebook’s plan to turn the world into the MoMA – CNET
Confessions of an Instagram influencer: Brands just want big numbers
An Instagrammer worries that he’s losing jobs to other influencers who have artificially inflated their followings.
Source: Confessions of an Instagram influencer: Brands just want big numbers – Digiday
The Washington Post’s robot reporter has published 850 articles in the past year
The Post has produced 850 basic reports using AI, but is more interested in using it to aid more ambitious journalism.
Source: The Washington Post’s robot reporter has published 850 articles in the past year – Digiday
Facebook is testing a feature for mentorships between users
Earlier this year, Facebook signalled a plan to move into LinkedIn’s territory with the launch of job advertising. Now it appears to be taking another step to help develop the professional you. TechCrunch has learned that Facebook is testing a way to use its social network to link up users who are looking for mentorships, either as mentors or mentees.
Source: Facebook is testing a feature for mentorships between users | TechCrunch