Why Russia’s Facebook ads were less important to Trump’s victory than his own Facebook ads.

Source: How Trump Conquered Facebook Without Russian Ads | WIRED

Visits to websites that originated on Facebook took a nosedive in the second half of 2017.

Source: Facebook’s newsfeed change hurts publishers: CHARTS – Business Insider

Snapchat is bringing one of the best recent features of Instagram Stories to its own app, with the ability to add GIF stickers from Giphy to your posts. This is a notable reversal of the typical…

Source: Snapchat adds GIF stickers via Giphy, plus new Friends and Discover screen tabs | TechCrunch

In an excerpt from a new book on Snapchat, Billy Gallagher explains how Facebook fought back against a tiny rival’s challenge.

Source: Copycat: How Facebook Tried to Squash Snapchat | WIRED

At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its finances, restricting how far it’s willing to go to protect us from the harms of over use.

Source: How ad-free subscriptions could solve Facebook | TechCrunch

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It’s been called a fad, a bubble, a waste of money. But influencer marketing will remain immensely popular in 2018, and it’s important to put the discussion of disclosure in the context of just how important the tactic has become—not just for the usual suspects (marketers of fashion, beauty and gaming products) but increasingly for marketers in other categories.

Source: Why Disclosure Is Essential When It Comes to Influencer Marketing – eMarketer