networking
Is it still possible to grow on Instagram in 2019?
If you just want the social recognition of having followers, just buy 20k followers for a couple of dollars and just post stories that no one will watch. It’ll impress your friends but it will have absolutely no impact on your business nor on your brand. You’ll feel like the popular one among your friends for a couple weeks before Instagram understands that you’re a cheater and deletes your account or seriously reduces your organic reach.
Source: Is it still possible to grow on Instagram in 2019? – Charles Tumiotto Jackson – Medium
Why Facebook Can Be the Future of Social Music, But Isn’t Yet
Facebook recently secured licensing deals with music rights holders in India, an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in Ju…
Source: Why Facebook Can Be the Future of Social Music, But Isn’t Yet | Music Industry Blog
How Google Wiped a Neighborhood off the Map
Inside the big, twisted industry of neighborhood data collection
Source: How Google Wiped a Neighborhood off the Map – OneZero
Facebook overhauls job and housing ads after discrimination complaints
The online platform announced a major software overhaul in a settlement with civil rights groups.
Source: Facebook overhauls job and housing ads after discrimination complaints – The Washington Post
Why China Silenced a Clickbait Queen in Its Battle for Information Control
Ling was one of China’s most popular bloggers. Then she became a target in President Xi Jinping’s campaign to purge popular voices that the Communist Party finds threatening.
Source: Why China Silenced a Clickbait Queen in Its Battle for Information Control – The New York Times
With Over 200m Users & 2bn In Revenue Here’s Why Fortnite May Be The Ultimate Growth Marketing Example
If you’ve read anything about growth marketing, you’ve probably run across the popular examples. Airbnb drove traffic to its site by building a way for its hosts to cross-post their listings on Craigslist. Dropbox grew its user base by giving existing users free storage for referrals. Hotmail expanded its reach with a footer link advertising the service in every outgoing email.
Source: With Over 200m Users & 2bn In Revenue Here’s Why Fortnite May Be The Ultimate Growth Marketing…
What is Influencer Marketing? The Complete Guide
The digital marketing landscape is always on the verge of being disrupted by a new breakthrough. Marketers and business owners need to stay abreast of the latest trends and statistics.
Source: What is Influencer Marketing? The Complete Guide – The Startup – Medium
Inside the Secretly Effective — and Underrated — Way Netflix Keeps Its Shows and Movies at the Forefront of Pop Culture
How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more.
Source: Inside the Secretly Effective — and Underrated — Way Netflix Keeps Its Shows and Movies at the…
Shoshana Zuboff on Surveillance Capitalism’s Threat to Democracy
The Harvard Business School professor discusses her new book
Source: Shoshana Zuboff on Surveillance Capitalism’s Threat to Democracy
Why Fears of Fake News Are Overhyped
A top political scientist reveals new research showing a sharp drop-off in fake news since 2016
Source: Why Fears of Fake News Are Overhyped – Reasonable Doubt – Medium
The Instagram Algorithm 2019: Why It Doesn’t Matter
This past year, Instagram’s algorithm has been the hottest topic of conversation amongst digital marketing masters, industry professionals, and even entrepreneurs embarking on online branding. It has also been an extreme pain-point for most of my clients, shouting, “The Instagram algorithm is destroying my business! The Instagram algorithm is why I don’t have followers!”
No, Data Is Not the New Oil
Proposals to “pay” users for the value of their data don’t reflect how internet giants like Facebook and Google really operate.
Who Are Online, Recruited by Advertisers and 4 Years Old? Kidfluencers
Brands are giving lucrative endorsement deals to young children on YouTube and Instagram, raising questions about whether their young followers should be seeing that kind of marketing.
Source: Who Are Online, Recruited by Advertisers and 4 Years Old? Kidfluencers – The New York Times
Online shopping algorithms are colluding to keep prices high
The AI behind retail websites has learnt the best strategy is to copy each other’s prices – and that can see them ‘collude’ to keep them high.
Source: Online shopping algorithms are colluding to keep prices high
The secret lives of Facebook moderators in America
For a $28,800 annual salary, Facebook content moderators remove disturbing content so it doesn’t show up online. The people behind the social media site’s content moderation receive few benefits or protections, despite unsafe work conditions and PTSD-like symptoms in some workers.
Source: The secret lives of Facebook moderators in America – The Verge
Deepfake tech is being used to create fictitious faces, cats, and Airbnbs
A new crop of websites shows the disturbing potential of deepfake technology. The sites present pictures of faces, cats and buildings that are completely fake but look incredibly real. One of the site’s creators says even people without computer programming experience can use freely available tools to create fake pictures in a couple of hours. The Uber engineer behind another one of the sites says he made the site to “raise public awareness” about the new AI technology.
Source: Deepfake tech is being used to create fictitious faces, cats, and Airbnbs – Business Insider
We’re Finally Learning the Lesson of Y2K — and It’s Too Late
Armed with this confidence, in the years since Y2K, we have created more and more complex networks and systems to enhance, guide, or even take over many facets of our daily lives. Whereas in 1999, many aspects of our day-to-day living remained offline, today little is left untouched by computer systems, networks, and code: Talking to friends and family, reading a book, listening to music, buying clothes or food, driving a car, flying from place to place — all of these activities depend on the network. Increasingly, the network extends to devices that, in 1999, were not considered to have much technological potential: household appliances like refrigerators or thermostats.
Now, we’re discovering what a false sense of security we’ve created. Along with it should come the realization of just how little we understand about the programs that permeate our lives and the networks that link them. Unlike 20 years ago, we appear less and less capable of predicting what will go wrong, or of stopping it before it does.
Source: We’re Finally Learning the Lesson of Y2K — and It’s Too Late
The Anti-Network Effect
Despite waves of privacy concerns, Facebook has a powerful grip on us all. The ubiquity of the platform and the time invested in building connections deters people from leaving and in turn deters would-be rivals from building alternative platforms. Their scale and success has us locked in. This success has an Achilles heel though — and it’s your mom.
Instagram is an engagement powerhouse
Starr power and celebrity on the list speak to how showcasing a lifestyle flourishes on Instagram. A visually oriented platform enables “influencers” to present an aesthetic that followers can aspire to. With no real sharing mechanism like Facebook or Twitter, the proliferation of information (and misinformation) is less prevalent.
Instagram Influencers Are Driving Luxury Hotels Crazy
Hotels are being forced to figure out how to work with a new class of brand-peddling marketers
Source: Instagram Influencers Are Driving Luxury Hotels Crazy



















