networking

Is it still possible to grow on Instagram in 2019? 

If you just want the social recognition of having followers, just buy 20k followers for a couple of dollars and just post stories that no one will watch. It’ll impress your friends but it will have absolutely no impact on your business nor on your brand. You’ll feel like the popular one among your friends for a couple weeks before Instagram understands that you’re a cheater and deletes your account or seriously reduces your organic reach.

Source: Is it still possible to grow on Instagram in 2019? – Charles Tumiotto Jackson – Medium

With Over 200m Users & 2bn In Revenue Here’s Why Fortnite May Be The Ultimate Growth Marketing Example

If you’ve read anything about growth marketing, you’ve probably run across the popular examples. Airbnb drove traffic to its site by building a way for its hosts to cross-post their listings on Craigslist. Dropbox grew its user base by giving existing users free storage for referrals. Hotmail expanded its reach with a footer link advertising the service in every outgoing email.

Source: With Over 200m Users & 2bn In Revenue Here’s Why Fortnite May Be The Ultimate Growth Marketing…

The Instagram Algorithm 2019: Why It Doesn’t Matter

This past year, Instagram’s algorithm has been the hottest topic of conversation amongst digital marketing masters, industry professionals, and even entrepreneurs embarking on online branding. It has also been an extreme pain-point for most of my clients, shouting, “The Instagram algorithm is destroying my business! The Instagram algorithm is why I don’t have followers!”

Source: The Instagram Algorithm 2019: Why It Doesn’t Matter

Deepfake tech is being used to create fictitious faces, cats, and Airbnbs

A new crop of websites shows the disturbing potential of deepfake technology. The sites present pictures of faces, cats and buildings that are completely fake but look incredibly real. One of the site’s creators says even people without computer programming experience can use freely available tools to create fake pictures in a couple of hours. The Uber engineer behind another one of the sites says he made the site to “raise public awareness” about the new AI technology.

Source: Deepfake tech is being used to create fictitious faces, cats, and Airbnbs – Business Insider

We’re Finally Learning the Lesson of Y2K — and It’s Too Late

Armed with this confidence, in the years since Y2K, we have created more and more complex networks and systems to enhance, guide, or even take over many facets of our daily lives. Whereas in 1999, many aspects of our day-to-day living remained offline, today little is left untouched by computer systems, networks, and code: Talking to friends and family, reading a book, listening to music, buying clothes or food, driving a car, flying from place to place — all of these activities depend on the network. Increasingly, the network extends to devices that, in 1999, were not considered to have much technological potential: household appliances like refrigerators or thermostats.

Now, we’re discovering what a false sense of security we’ve created. Along with it should come the realization of just how little we understand about the programs that permeate our lives and the networks that link them. Unlike 20 years ago, we appear less and less capable of predicting what will go wrong, or of stopping it before it does.

Source: We’re Finally Learning the Lesson of Y2K — and It’s Too Late

The Anti-Network Effect 

Despite waves of privacy concerns, Facebook has a powerful grip on us all. The ubiquity of the platform and the time invested in building connections deters people from leaving and in turn deters would-be rivals from building alternative platforms. Their scale and success has us locked in. This success has an Achilles heel though — and it’s your mom.

Source: The Anti-Network Effect – NewCo Shift – Medium