Back to Living Room TV
Despite the fact that television is embracing multiscreen, the living room TV set is how most viewers watch today. Adobe’s TV Everywhere report for Q2 2016 showed that TV connected devices (TVCDs) have become staples within households for TVE consumption. When we looked at TVE viewing and the change in time spent by device for instance, TVCDs grew 149% year-over-year (YoY), topping browsers, Android and iOS.
Source: TV Everywhere is Coming Back to the Living Room — Adobe Primetime Blog
Telling VR Stories
VR is the first real digital medium. Digital film was just a change in technology; it didn’t change the way people told stories, just how they edited them. With VR, we don’t know any more how to tell stories. We are reinventing everything.”
Source: Virtual Reality Set to Transform Film | RealClearFuture
Goodbye Mobile Avengers
If Disney can’t succeed with a mobile game, then you know that the $36 billion mobile game market is truly difficult.
Embrace Ad Blockers
The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I installed it. I love it and probably won’t ever fully abandon it. So instead of excoriating people for using them, it’s time we reflect on how we got here, what its inevitability means and whether this might even be a trend worth embracing.
Source: Why the advertising industry needs to embrace AdBlock | TechCrunch
Ask Our Chatbot
With the current chatbot revolution, along with the extraordinary growth of messaging applications, there is an opportunity to save money and deliver a better experience in customer support.
Source: Chatbots are revolutionizing customer support | VentureBeat | Bots | by Alex Debecker, Ubisend
Kik’s Bot Shop
Among the 110 or so bots featured in the bot shop are brand names like Funny or Die, CNN, and Victoria’s Secret.
The Streaming Music Advantage
Because streaming music is demand-based, it reaches niche and highly engaged audiences.
Source: 5 Things Streaming Music Data Can Teach Marketers That Top 40 Radio Can’t | Adweek
How Well Is Streaming Really Doing?
All of the three major record labels announced strong streaming music revenue growth in the 2nd quarter of 2016. On the surface it is a clear cut success story, but as is so often the case with music industry statistics, all is not quite how it seems.
Source: Just How Well Is Streaming Really Doing? | Music Industry Blog
Comcast Bucks Cord-Cutting Trend
Some may wonder if there is a disconnect with Comcast and the rest of its brethren in the cable industry, or if the cable giant has a trick up its sleeve. According to Ian Olgeirson, a principal analyst with SNL Kagan, “Comcast has invested more into its video platform with its X1 than its peers. It has a better interface and is loaded with more features than its competitors.”
It’s all about the ‘surroundie’
360° surroundie at Samsung Gear launch in Berlin. Tempodrom is such a good venue. #IFA2016 pic.twitter.com/ZhisOgvZtr
— Ben Wood (@benwood) August 31, 2016
“Surroundie” – a term coined by CCS Insight analyst Ben Wood – refers to a selfie taken with a 360 degree camera. Wood, the chief of research at CCS, believes that the time is now for this form of content to take off.
Source: Forget the selfie, it’s all about the virtual reality ‘surroundie’ now for millennials
Mobile Apps Rising
Over the past decade, there has been a inexorable movement from the open internet to the walled gardens of apps — and this trend just hit a major milestone. According to new data from ComScore, more than half of all time Americans spend online is spent in apps — up from around 41% two years ago.
Source: Americans now spend more time in apps than on open web: ComScore – Business Insider
Darwinian Algorithms
- Visual analytics turn pattern discovery into a process that does not necessarily require programming, although automation often helps. These tools empower data scientists to explore massive data lakes of history and match up models that can be used in real time to analyze conditions.
- Analytic applications put simple point-and-click interface atop sophisticated math so non-data scientists can visualize the effects of, for example, clustering customers with a variable importance algorithm.
- Streaming analytics inject algorithms directly into streaming data as it flows into or across a company to continuously monitor live conditions like watching for patterns of fraud as transactions happen.
- Predictive analytics networks help data scientists crowdsource the best algorithms that, when checked in real time, can help reduce billions of events to the few that matter. The Comprehensive R Archive Network (CRAN) repository of more than 7,800 R packages helps crowdsource expert statistical and graphical techniques.
- Continuous streaming data marts can be used to monitor an algorithm’s behavior in real time, with feedback used to tweak their behavior.
- Machine learning helps accelerate the fitting of models and continuously retrains analytics to constantly refine parameters, allowing the analysis to always improve.
Source: The emerging Darwinian approach to analytics and augmented intelligence | TechCrunch
Your Brain Stores Way More Data than the Internet
Harvard University neuroscientist Jeff Lichtman, who is attempting to map the human brain, has calculated that several billion petabytes of data storage would be needed to index the entire human brain. The Internet is currently estimated to be 5 million terabytes (TB) of which Google has indexed roughly 200 TB or just .004% of its total size. The numbers involved are astounding especially when considering the size of the human brain and the number of neurons in it.
Source: Knowledge Doubling Every 12 Months, Soon to be Every 12 Hours – Industry Tap
AI 2030
A panel of thinkers has looked ahead to 2030 to forecast how advances in AI might affect urban life.
Source: Stanford-hosted study examines how AI might affect urban life in 2030 | Stanford News
Apps Beat Bots for Now
Some have argued that chatbots booking flights, calling cabs and even overturning parking tickets could spell doom for apps, especially since messaging platforms such as Facebook Messenger and Skype are allowing developers to add these convenience bots. But the numbers still show an upward trend for smartphone apps.
Source: Charts: Chatbots aren’t luring Americans away from their smartphone apps — Quartz
The Myth of the Millennial as Cultural Rebel
The media decided what millennial culture and values would be decades ago, before some of us were even born. William Strauss and Neil Howe, a popular-historian duo, coined the term “millennial” in 1987, to refer to the children who would graduate high school in the year 2000. And in their book Millennials Rising, published in 2000, they saw fit to describe the character of this newborn generation.
Source: The Myth of the Millennial as Cultural Rebel | New Republic
Why Aliens Will Never Ever Invade Earth
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Snapchat Hell
Snapchat intensifies this kind of guttural pain by putting you in someone else’s present. And then, mimicking reality, converts the moment from something you can experience to a memory. Different from networks of the past and even its contemporaries, Snapchat’s organizing principle is ephemerality. As Snapchat consultant Nathan Jurgenson explored in a 2014 blog post, most social media is organized around a permanent media object—like a photo or block of words—and communication happens only in service of it. The media object is a kind of precious trophy that leads people to do things like stand on a chair above their dinner just to get the perfect shot.
VR Does the Movies
Viewers watch the virtual reality movie “Born into Exile,” about two pregnant women who are due to deliver in Za’atari refugee camp, Jordan, during a major women’s health and rights conference in Copenhagen, Denmark, May 17, 2016. While short VR films exist today, consumers who want to watch a full-length movie in virtual reality will have to wait.
Source: Virtual Reality Has Arrived, But Not for Full-length Movies
See also: Google Recruiting Web Stars, Hulu for Virtual Reality Push
Man Talk @ Baltimore Comic-Con
Looking back now as a social scientist interested in linguistic anthropology, I can see the convention experience, and the discourse surrounding it, in a completely different light. Linguist Robin Lakoff developed what she called the Politeness Principle. In her analysis of women’s gendered conversation, she noted that females, in their interactions, had to adhere to rules that men didn’t. Most notably, this principle speaks to the fact that women must do three things: “Don’t impose, give the receiver options, and make the receiver feel good.”
Source: Con-Men: Understanding the Gendered Language of the Comic Book Convention | The Geek Anthropologist
See also: Baltimore Comic-Con, “Language and Woman’s Place”
Welcome to the Wikiverse
Wikiverse, a web-based interactive 3D visualization of Wikipedia, displays the encyclopedia of the internet as a web of information, “turning it into a marvelous galaxy of knowledge you can conveniently explore with your mouse,”
Source: Race Through The Wikiverse For Your Next Internet Search | Digital Trends
Social Media & Race
Facebook & Social Gaming
Facebook has teamed up with game engine Unity to build a dedicated, downloadable desktop gaming platform to compete with Steam.
Source: Facebook is building its own Steam-style desktop gaming platform with Unity
YouTube Red
As artists and record labels clamor over YouTube payouts, some are skeptical that Google’s subscription service can change the equation.
Source: Google Hopes Taylor Swift Will Finally See Green In YouTube Red
Live Video Streaming
Native Ads
Native ads — or ads that take on the look and feel of the content surrounding them — are taking over digital advertising.