As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an end . Few people will bemoan this, but advertisers and marketers rely on having insights into how their efforts translate into sales (and publishers like to know how their content performs as well).

Source: Google Analytics prepares for life after cookies

Apple’s long-awaited crackdown is being enforced. Starting today (April 26), people will start receiving prompts on their Apple devices as to whether they want to be tracked by various apps. Now comes the hard part: while no one can say with any certainty how this will shake it out, it’s clear that mobile advertising won’t be the same once it does.

Source: It’s here! The winners and losers of Apple’s seismic privacy change

Recently, I reached out to the most profitable company in the world to ask a series of basic questions. I wanted to understand: how is a single man making the entire Apple App Store review team look silly? Particularly now that Apple’s in the fight of its life, both in the courts and in Congress, to prove its App Store is a well-run system that keeps users safe instead of a monopoly that needs to be broken up.

Source: Apple’s $64 billion-a-year App Store isn’t catching the most egregious scams

Over the last few years, researchers have found a shocking number of vulnerabilities in seemingly basic code that underpins how devices communicate with the internet. Now a new set of nine such vulnerabilities are exposing an estimated 100 million devices worldwide, including an array of internet-of-things products and IT management servers.

Source: 100 Million More IoT Devices Are Exposed—and They Won’t Be the Last

Luxury brands are flocking to augmented reality — among them, Christian Dior, whose B27 launch on Snapchat soared, thanks to the tech. 

Source: EXCLUSIVE: How Snapchat AR Ignited Christian Dior’s B27 Launch