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Screen Time Dollar Signs
While much focus will be on the shows themselves as the new TV season starts, we took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations.
Source: Screen Time Dollar Signs
What Social Trends Are Marketers Paying Attention To?
A study of US advertising and marketing executives found there are several social media trends that will influence their efforts next year, ranging from video to virtual and augmented reality.
Source: What Social Trends Are Marketers Paying Attention To? – eMarketer
How Apple Built An iPhone Camera That Makes Everyone A Professional Photographer
How does Apple think about iPhone camera design? Obsessively.
Source: How Apple Built An iPhone Camera That Makes Everyone A Professional Photographer
The latest iPhones show why A.I. is the new electricity
New technologies abound in the iPhone 8 and iPhone X, but one of them is not like the others.
Source: The latest iPhones show why A.I. is the new electricity | Computerworld
‘Likes’ Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing –
A decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn’t with consumers.
Amazon and Netflix look to India for subscriber growth
Amazon and Netflix have invested in cricket-focused web series in a bid to grow their subscriber bases in India, where the sport is massively popular.
Source: Amazon and Netflix look to India for subscriber growth – Business Insider
Confessions of an Instagram influencer: Brands just want big numbers
An Instagrammer worries that he’s losing jobs to other influencers who have artificially inflated their followings.
Source: Confessions of an Instagram influencer: Brands just want big numbers – Digiday
Like It or Not, Smartphones with Biometrics Will Soon Be the Norm
Heavyweight smartphone manufacturers like Apple and Samsung are using biometric capabilities like facial recognition as a selling point for their devices. But new research projects biometrics will be ubiquitous on smartphones in just a few years.
Source: Like It or Not, Smartphones with Biometrics Will Soon Be the Norm – eMarketer
What’s Really Missing From The iPhone X? A New Metaphor For Computing
Apple resorts to incrementalism at a time when we need new metaphors from which to build the smartphone’s ecosystem.
Source: What’s Really Missing From The iPhone X? A New Metaphor For Computing
At the Apple Keynote, Selling Us a Better Vision of Ourselves
I looked up through the skylight over my desk. Yep. That iPhone sky looked way better than the garbage regular sky that I could see through my garbage human eyes.
This enhancement of reality is what each video-streamed Apple event sells, more than any particular iPhone or set-top box. If advertising once told us that “Things go better with Coke,” this event — a jewel box for Apple’s products and the people who use them — says that “Things look better with Apple.”
Source: At the Apple Keynote, Selling Us a Better Vision of Ourselves – The New York Times
A Sociology of the Smartphone
Smartphones have altered the texture of everyday life, digesting many longstanding spaces and rituals, and transforming others beyond recognition.
Source: A Sociology of the Smartphone
How to Use the Marco Polo App
The Marco Polo app lets you send short, walkie talkie-style videos to your friends. Here’s how it works.
Source: Marco Polo app: How to use, tips and tricks: PHOTOS – Business Insider
Smartphones driving web traffic growth
Smartphones are driving all growth in U.S. web traffic, while tablets and computer web access has declined, according to new data from Adobe Analytics.
Source: Smartphones are driving all growth in web traffic – Recode
Can The iPhone Change The Way We Live Again?
With the new iPhone and ARKit, Apple will bring augmented reality to the masses. What that will mean for the masses is still unclear.
A Simple Design Flaw Makes It Astoundingly Easy To Hack Siri And Alexa
Hackers can take control of the world’s most popular voice assistants by whispering to them in frequencies humans can’t hear.
Source: A Simple Design Flaw Makes It Astoundingly Easy To Hack Siri And Alexa
U.S. Games 360 Report: 2017
For the eighth year in a row, Nielsen has conductive extensive research into how Americans feel about—and consume—gaming. This report is the result of our latest study.
Source: U.S. Games 360 Report: 2017
The product design challenges of AR on smartphones
The initial products in a new medium are successful products from the prior medium copied and forced into the new medium. It’s easier for people to imagine and fit a mental model of the new medium that is still developing. I often hear that AR will be great “to see my Uber approaching” (even though a 2D map does a great job of this). The winning AR apps will take advantage of the new capabilities of the new medium and do things that weren’t even possible in the old medium.
Source: The product design challenges of AR on smartphones | TechCrunch
Text messages aren’t the best way to use two-factor authentication
2-factor authentication can make your online accounts more secure — but it can also open them up to a big security flaw.
Source: Text messages aren’t the best way to use two-factor authentication – Business Insider
The rise of the $1,000 smartphone
As we gear up for another smartphone battle between Samsung and Apple this fall, there is a new wrinkle for the average smartphone customer to consider: prices that edge toward $1,000 for a new phone.
Source: Why Samsung and Apple can get away with $1,000 smartphones – The Washington Post
How to Survive the Great Tech Panic of 2017
THAT TWINGE OF worry. That occasional, sudden-onset widening-gyre sensation. It’s hard not to experience a bit of anxiety at the world’s recent technological upheavals—the endless stream of hacks, leaks, and cyberattacks; the whiplash advances in artificial intelligence and automation; the constant fear and loathing stoked by @socialmedia; and the Hieronymus Bosch spectacle that is democracy in the age of flying monkeys and fake news.
