Want to go viral? Influencers won’t be much help if you’re trying to spread a complex idea

Research from the University of Pennsylvania finds that new and provocative ideas emerge at the edge of networks, from people with fewer contacts and little obvious pull. Marketing and public relations gospel has long banked on the idea that simply reaching the well-connected people at the centers of social networks will create success.

Source: Want to go viral? Influencers won’t be much help if you’re trying to spread a complex idea

A Framework for the Metaverse — Matthew Ball

We need to think of the Metaverse as a sort of successor state to the mobile internet. And while consumers will have core devices and platforms through which they interact with the Metaverse, the Metaverse depends on so much more. There’s a reason we don’t say Facebook or Google is an internet. They are destinations and ecosystems on or in the internet, each accessible via a browser or smartphone that can also access the vast rest of the internet. Similarly, Fortnite and Roblox feel like the Metaverse because they embody so many technologies and trends into a single experience that, like the iPhone, is tangible and feels different from everything that came before. But they do not constitute the Metaverse.

Source: A Framework for the Metaverse — MatthewBall.vc

Facebook advertisers are panicking after iOS cuts off key tracking data

Facebook advertisers are panicking after iOS cuts off key tracking dataEnlarge Facebook’s ability to track users and show them certain ads appears to be tanking thanks to Apple’s “ask not to track” feature, according to some advertisers. Apple rolled out the privacy prompt in late April with iOS 14.5. Since then, nearly half of all iOS devices worldwide have at least version 14.5 installed, according to Statcounter , and a vast majority of these devices’ users have chosen to deny Facebook and other apps the ability to track them.

Source: Facebook advertisers are panicking after iOS cuts off key tracking data

What Will Be the Language of Our Digital Future?


Most of the tech that we encounter is built with an English-speaking user in mind. After all, English is used throughout the world, with more than a billion people speaking it as a second language. Indeed, most of us who speak English also speak another language, often switching to English only in specific formal contexts or when consuming the cultural products of the current global hegemon, the United States. The platforms that we rely on to remain connected in this digital age are not ready for our multilingual truths: We live in numerous languages, and constraining our ability to communicate in them effectively limits our ability to participate fully in our digital future.

Source: What Will Be the Language of Our Digital Future?

How Warner Bros. is using ‘Space Jam’ to get into the NFT business

Ever since the NFT phenomenon took off several months ago, it’s been all about exclusivity and the value that exclusivity drives—i.e., a lot of money. Digital artists like Beeple have auctioned off NFTs, or non-fungible tokens, of their artwork for tens of millions of dollars at auction houses like Christie’s.

Source: How Warner Bros. is using ‘Space Jam’ to get into the NFT business

Beyond Silicon Valley

The six cities building the future of the global tech industry. Each has its own story and a set of unique factors behind its rise. What they all do carry is a measure of the Silicon Valley myth: The idea that, if you want to make it in tech, you need to be there.

Source: Beyond Silicon Valley

From Macy’s to Ace Hardware, facial recognition is already everywhere

A masked person walks in front of a Rite Aid.Rite Aid had deployed facial recognition in at least 200 stores over eight years, before ditching the technology last year.  Facial recognition is popping up at our favorite stores, but customers are largely unaware.

Source: From Macy’s to Ace Hardware, facial recognition is already everywhere

See also: Black teen misidentified by facial recognition sparks fears of machine-driven segregation

Inside the Industry That Unmasks People at Scale

Tech companies have repeatedly reassured the public that trackers used to follow smartphone users through apps are anonymous or at least pseudonymous, not directly identifying the person using the phone. But what they don’t mention is that an entire overlooked industry exists to purposefully and explicitly shatter that anonymity.

Source: Inside the Industry That Unmasks People at Scale

See also: ‘Chilling Effect’: Reporter Says Police Are Using This Israeli Tech to Hack Journalists’ Phones

The Data Economy Is a Barter Economy

What is the best way for businesses to use data in a way that feels ethical to consumers and does not spark a regulatory backlash? This question is sparking endless angst in today’s C-suites. All manner of policy responses have been suggested, but one simple and important place to start is to change the way we talk about it.  Borrowing an idea from cultural anthropology and describing this exchange as “barter” will clarify the minds of regulators and investors to focus on the scale and nature of long-concealed exchanges that now lie at the heart of the tech world, and how to create a more acceptable framework that protects consumers

Source: The Data Economy Is a Barter Economy