Spotify and music listening: the next 10 years 

In 2015 Spotify’s Daniel Ek said that he wanted Spotify to ‘be the soundtrack of your life’. Undoubtedly, Spotify and other streaming services are achieving that but the utopian vision is more prosaic in practice. Less ‘that was the best day of the summer’ and more ‘put on some tunes while I cook’. It is a soundtrack, but less the soundtrack to a blockbuster movie and instead more like the soundtrack to daytime TV. Music has become sonic wallpaper that is a constant backdrop to our daily mundanity. 

Source: Spotify and music listening: the next 10 years [Mark Mulligan]

Want to go viral? Influencers won’t be much help if you’re trying to spread a complex idea

Research from the University of Pennsylvania finds that new and provocative ideas emerge at the edge of networks, from people with fewer contacts and little obvious pull. Marketing and public relations gospel has long banked on the idea that simply reaching the well-connected people at the centers of social networks will create success.

Source: Want to go viral? Influencers won’t be much help if you’re trying to spread a complex idea

A Framework for the Metaverse — Matthew Ball

We need to think of the Metaverse as a sort of successor state to the mobile internet. And while consumers will have core devices and platforms through which they interact with the Metaverse, the Metaverse depends on so much more. There’s a reason we don’t say Facebook or Google is an internet. They are destinations and ecosystems on or in the internet, each accessible via a browser or smartphone that can also access the vast rest of the internet. Similarly, Fortnite and Roblox feel like the Metaverse because they embody so many technologies and trends into a single experience that, like the iPhone, is tangible and feels different from everything that came before. But they do not constitute the Metaverse.

Source: A Framework for the Metaverse — MatthewBall.vc

Instagram ‘pushes weight-loss messages to teenagers’

Researchers find minimal interactions by teen users can trigger a deluge of thin-body and dieting images Instagram’s algorithms are pushing teenage girls who even briefly engage with fitness-related images towards a flood of weight-loss content, according to new research which aimed to recreate the experience of being a child on social networks.

Source: Instagram ‘pushes weight-loss messages to teenagers’

Hollywood’s Labor Force Does Not Reflect California’s Diversity

Norm Langley was one of the first Black camera operators to break into the business in the early 1970s, when the industry was facing government pressure to diversify. He had a 38-year career, working on TV shows like “The Practice” and movies including “The Color Purple” and “Indiana Jones and the Last Crusade.” In his retirement, he has grown increasingly agitated that his union — IATSE Local 600 — never did more to recruit minorities.

Source: Hollywood’s Labor Force Does Not Reflect California’s Diversity

Activision Blizzard Sued Over ‘Frat Boy’ Culture, Harassment 

Video game giant Activision Blizzard Inc., maker of games including World of Warcraft and Diablo, fosters a “frat boy” culture in which female employees are subjected to constant sexual harassment, unequal pay, and retaliation, according to a lawsuit filed by the California Department of Fair Employment and Housing.

Source: Activision Blizzard Sued Over ‘Frat Boy’ Culture, Harassment (1)

As the delta variant spreads, vaccine conspiracy groups on Facebook have doubled

One conspiracy warns that you can catch harmful effects from the shot from a vaccinated person—but that drinking white pine needle tea can guard against it. President Biden explicitly told reporters last week that Facebook was “killing people ,” later clarifying that he hoped his comment would drive the tech company to take action against COVID-19 vaccine misinformation teeming on its website.

Source: As the delta variant spreads, vaccine conspiracy groups on Facebook have doubled

These African animators are saving their native languages using cartoons

A YouTube screen grab of CMR KIDS TV -a TV channel on YouTube fteaches young Cameroonian children languages such as Ewondo, Dioula, their culture and history.

Disney+ and Cartoon Network, two major US animation platforms, announced last month they will air four productions by African creators. This comes on the heels of similar announcements by streaming giants like Netflix and Youtube Originals, indicating a demand for representation and homegrown narratives among African audiences amidst a global market boom for animated content.

Source: These African animators are saving their native languages using cartoons

The American Booksellers Association promoted an anti-trans book, apologized, and then deleted it.

The American Booksellers Association has made their Twitter account private after promoting a scientifically inaccurate anti-trans book, apologizing, and then deleting the apology. The controversy started when the ABA, as part of their July “white box” promotional mailing, sent 750 bookstores a copy of freelance journalist Abigail Shrier’s Irreversible Damage: The Transgender Craze Seducing Our Daughters , whose cover features a doleful-looking girl with a big hole cut out of her center.

Source: The American Booksellers Association promoted an anti-trans book, apologized, and then deleted it.

Why Netflix’s push into video games doesn’t make sense

The announcement that Netflix will begin offering video games on its streaming service is rife with red flags. With subscriber growth hitting headwinds in 2021 after a COVID-19-led surge in 2020, Netflix recently made a splashy announcement that it was hiring a gaming executive, Oculus and EA alumnus Mike Verdu , to build up the company’s newly minted interactive division.

Source: Why Netflix’s push into video games doesn’t make sense