Instead of a traditional public offering, the streaming music service will pursue a direct listing of its shares, which will be traded under the ticker symbol SPOT.
Stand aside Emeril Lagasse and Rachel Ray, there’s a new line of influencer cookware that the Instagram generation is going to *heart emoji*. But’s not a tie-in with a celebrity cook. It’s by Buzzfeed. And it’s on sale exclusively at Walmart.
Readers shouldn’t be expected to constantly vet fake news. The onus is on companies to use visual indicators to help save readers from mental manipulation, writes Stephanie Nguyen, a user experience designer formerly of the U.S. Digital Service at the White House.
VRChat is a surreal virtual meeting space that lets people socialize, take classes, create art, and play games — all from the comfort of your own home.
As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand what’s going on under the hood.
Vero has been around since 2015, but within the last week, the app has suddenly exploded as the Instagram-Facebook-Snapchat-alternative of 2018. Currently topping the iOS App Store, Vero’s servers are being crushed under the weight of new users–though it’s unclear exactly how many. Worth noting: The company’s own message of freedom and transparency might be hypocritical at best.
So what’s driving Vero’s apparent growth? For one thing, the company is brilliantly playing on the anger many people feel at social media companies by making promises aimed at many of the public’s biggest qualms with giants like Facebook. For instance, Vero says it will never have ads. It won’t sell your data to advertisers, either. And it will never reorder your timeline via an algorithm optimized for engagement. Instead, it plans to charge you a subscription–eventually. Facebook makes about $6/quarter off its users from advertising. Vero’s premise seems to be that you pay it directly, instead.
“What’s all the fuss about?” Curiosity over why people are protesting the Snapchat redesign seems to have inspired a new wave of users to try the app. Snapchat downloads in the…
No surprise: Alexa might not be the most impartial shopping tool. While this may not be the biggest problem facing brands upping their digital presence, as voice searching—and purchasing—becomes more widespread, voice-search rankings could be more of an issue.
$100 billion. That’s how much U.S. consumers will spend online for food and beverages by 2025, according to new a new report from Nielsen and the Food Marketing Institute.
In addition to delivering big profits to labels and publishers, playlists are helping new and unknown artists succeed in some profound ways. From popular independent playlists curated in dorm rooms to Spotify’s insanely successful Discover Weekly feature, playlists are becoming a major way for listeners to learn about new music. The music industry has a lot to gain from this new trend, but is there a downside to our ever-increasing penchant for playlists?
The internet has sparked a new kind of economy, as creators find new ways to directly reach their audiences and customers. Services like Etsy, WordPress, and Amazon’s Twitch don’t have a lot in common, except for the fact that they give creative people ways to make a living doing what they love.