How To Prepare For A Post-Album Music Industry 

Mar 18, 2019 | audio

Albums are no longer water cooler moments. What seems particularly telling for music, is that ‘Netflix and shows’ is the water cooler conversation now. Pop culture talk is all about what you’ve watched, are watching or should watch, and any similar conversation about listening is conspicuous by its absence. The ‘event album’ seems to be over. Is it just me or do artists seem to want to drop albums with less fuss now anyway? Perhaps the element of surprise (Bowie’s legacy yet again) is smarter than facing the “aftermath of promotion”. But it’s also not without risk given the tonnage of new music flowing through. Coupled with this, some artists are either eschewing the format or at the very least questioning it. If we take the world’s biggest artist right now, Ariana Grande – what role did her album play in the scheme of things?

Source: How To Prepare For A Post-Album Music Industry [Keith Jopling Of MIDiA] – hypebot

Hulu’s Price Cut Will Boost Ad Revenues – 

Mar 18, 2019 | video

The adjustment is expected to bring more users to the platform, which in turn will help grow Hulu’s ad revenues. “In such a competitive video streaming landscape, Hulu cutting prices for its low-tier ad-supported streaming subscription will almost certainly increase viewership, attracting those who had been on the fence about having the entry-level Hulu option,” said Monica Peart, senior director of forecasting at eMarketer. Viewers generally respond favorably to advertisements when compensated. More than half (56%) of US video viewers don’t mind seeing ads if they’re paying a reduced fee, a study by the Interactive Advertising Bureau (IAB) found.

Source: Hulu’s Price Cut Will Boost Ad Revenues – eMarketer Trends, Forecasts & Statistics

With Over 200m Users & 2bn In Revenue Here’s Why Fortnite May Be The Ultimate Growth Marketing Example

Mar 7, 2019 | games & graphics, networking

If you’ve read anything about growth marketing, you’ve probably run across the popular examples. Airbnb drove traffic to its site by building a way for its hosts to cross-post their listings on Craigslist. Dropbox grew its user base by giving existing users free storage for referrals. Hotmail expanded its reach with a footer link advertising the service in every outgoing email.

Source: With Over 200m Users & 2bn In Revenue Here’s Why Fortnite May Be The Ultimate Growth Marketing…

“Is it really AI?” Between The Hype Cycle and Real AI

Mar 5, 2019 | algo

When it comes to analytics and AI, here is what you should keep in mind:

  • Predictive analytics is making assumptions and testing based on past data to predict future (what/ifs).
  • Data analysis is about reviewing data from past events.
  • AI analyzes data, makes assumptions, learns and provides predictions at a scale and depth of detail impossible to replicate by humans.

Source: “Is it really AI?” Between The Hype Cycle and Real AI…

I Built A Bot To Apply To Thousands Of Jobs At Once – Here’s What I Learned

Mar 4, 2019 | algo, trends

As my faith in the front-facing application process eroded into near oblivion, I learned three lessons by robotically applying to thousands of jobs: 1) It’s not how you apply, it’s who you know. And if you don’t know someone, don’t bother. 2) Companies are trying to fill a position with minimal risk, not discover someone who breaks the mold. 3) The number of jobs you apply to has no correlation to whether you’ll be considered, and you won’t be considered for jobs you don’t get the chance to apply to.

Source: I Built A Bot To Apply To Thousands Of Jobs At Once–Here’s What I Learned

The Instagram Algorithm 2019: Why It Doesn’t Matter

Mar 4, 2019 | algo, networking

This past year, Instagram’s algorithm has been the hottest topic of conversation amongst digital marketing masters, industry professionals, and even entrepreneurs embarking on online branding. It has also been an extreme pain-point for most of my clients, shouting, “The Instagram algorithm is destroying my business! The Instagram algorithm is why I don’t have followers!”

Source: The Instagram Algorithm 2019: Why It Doesn’t Matter