The launch of My Starbucks Barista comes amid the growing usage and adoption of voice-first devices.
- Voice usage is growing. In Q1 2016, 55% of US voice assistant users used their assistants regularly (daily or weekly), according to MindMeld. That’s up from 49% of users the previous quarter.
- Voice-first device shipments are increasing. Shipments of voice-first devices, such as the Amazon Echo and Google Home, will reach 24.5 million units in 2017, according to VoiceLabs’ recent State of the Industry report. That’s up from 6.5 million devices shipped in 2016.
Source: Starbucks unveils voice ordering – Business Insider
See also: What restaurateurs can learn from Starbuck’s mobile ordering challenges