Beyond trying to use social media to simply create the next viral sensation, many consumers are using social channels to communicate about their media consumption, including the programs they’re watching on TV. In fact, according to an analysis in the report leveraging Nielsen Social insights, there were an average of 14.2 million social media interactions about TV across Facebook and Twitter each day this past fall in the U.S. alone. Across platforms, social TV activity peaked on Sundays this fall as audiences took to social media to talk about NFL games, specials and Sunday series. Nearly half (43%) of weekly Facebook activity and a third (33%) of weekly Twitter activity occurred on Sundays. On Facebook, the next-busiest day was Saturday—a day known for college football and pro baseball.
Source: A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch