While we all occasionally note the way information and images are presented, most people tend to prioritize function over aesthetic value. But not aesthetic vloggers. Viewing and evaluating the internet as chiefly an aesthetic object — how aesthetically pleasing, beautiful or cute something is displayed/presented — is what unifies them.
Gone are the days of endless customizability (Myspace, Tumblr, Neopets, Live Journal), so aesthetes are tasked with creatively filling the content void left by mid-to-late aughts fashion bloggers (Lookbook.nu, The Sartorialist, Style Bubble, etc.) and 2010s beauty gurus.
Source: The grand unified theory of aesthetic vlogging – TechCrunch
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