Snap is thinking of the new Spectacles as a test run in the company’s push to bring augmented reality to the masses—a trajectory the company began with its popular face filters. By putting another camera on Spectacles 3, Snap opens up a new realm of AR effects that users can add to their videos and images. It’s not just phoenixes; users can also add colorful filters that morph throughout a video based on how far away objects are in the shot and animated hearts that float around a video but burst when they come into contact with a real-world object. Snap is also opening up the depth map’s features to content creators, enabling to make their own AR filters through its DIY filter maker, Lens Studio.
Source: Fast Company