For years, the devices and services we use have ever more aggressively monitored our activities and mined our data. But as consumers have grown increasingly attuned to privacy concerns, solutions have been appearing to help them evade tracking. Browsers such as Brave and search engines such as DuckDuckGo play up their privacy-first design. When it comes to the dominant mobile operating systems, Google has talked about preserving privacy by providing more transparency and exposing opt-out controls. Apple, on the other hand, has sought to create services that remove the opt-out requirement by not collecting data in the first place, turning privacy preservation into a key differentiator.
Source: Fast Company