In Stockholm, the advertising company Clear Channel owns more than 1,000 digital kiosks serving an endless loop of ads to citizens. It’s the sort of high-tech urban installation we wish might do more than just sell us things. And beginning in November of last year, Clear Channel partnered with the city to give these signs new purpose: to offer homeless people directions to the nearest shelter on particularly cold nights.
Source: Clear Channel’s digital billboards help keep homeless people warm