2018 was a rocky year for Apple. Despite becoming the world’s first trillion-dollar company this summer, it has seen disappointing sales for the latest iPhone–its main cash cow–and, worse, analysts, industry players, journalists, and users believe that the Cupertino company has stopped innovating in favor of milking its user base with marginally updated products at higher price points. It’s a dangerous game that can go south really fast.
Source: Apple: time to get back to your roots and fix some stuff