Android customers continue to be more loyal to the Android operating system than iOS users are to the iOS operating system, according to new data shared today by Consumer Intelligence Research Partners. Android saw a 91 percent loyalty rate in 2017, compared to 86 percent for iOS, with loyalty rates for the two operating systems remaining largely steady since early 2016. Android loyalty has hovered at 89 to 91 percent since January 2016, while iOS loyalty has been between 85 and 88 percent.
Source: Android Continues to Have More Loyal Customers Than iOS – Mac Rumors