TV viewership of the The 2018 Grammy Awards was down 24%, but the show still spurred immediate sales gains for the songs performed on Sunday’s broadcast. Those songs earned a collective 328% gain in download sales in the U.S. on the day of the show, according to initial sales reports. All together, the songs performed (and original versions of songs covered) sold 74,000 downloads, up from 17,000 on the previous day.
Source: Grammys 2018 Boost Sales 328% Despite TV Ratings Drop – hypebot