Snap is struggling. Snapchat may have 178 million daily users, but its growth has plateaued while its competitor Instagram continues to expand. As Snap’s stock sinks, the company is trying to address its growth problem. For instance, it has even given up the esoteric, speakeasy-style interface that millennials adored and adopted a more conventional approach to UX that would be more intuitive for anyone to use–especially people over 34, the company hopes.
Now, Snap has announced it will go even further to woo the masses: The company is going to open up the “Discover” contents of its app, even to people who don’t use Snapchat. Starting today, you will be able to share many Snapchat Stories to external social media platforms with a link. On Twitter, that means Snap videos will play natively, right inside the Twitter feed. On most other platforms, or even email and texts, snaps will appear as a link, bringing you to Snapchat’s website to watch the clip.
