So we stand on a precipice waiting to drop. What media social media gives rise to in the next decade is anyone’s guess – rich people are betting on VR but that’s still a tough sell. We are in an interstitial period, like the point in the late 1980s when you could still compare the nascent Internet to CB radio. We don’t have maps to future territories. Will we collectively give up, splayed naked on the screen for all to market to? Will we turn inward using apps like Signal and Telegram to ensure no one can see us? Will we turn social media into more of a money-making channel for folks with six-packs and mischievous grins? Or can we expect something else entirely?
