TikTok is having a very good week, it seems. It started with a Reuters story saying the social video platform has passed the 1 billion user mark in a shockingly short time. Next came the Bytedance property’s hosting its own event, TikTok World, at which it announced several new innovations to attract advertisers , creators and influencers.
Source: TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there
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