You may not have heard of “Corporate Memphis,” but you’ve almost certainly seen it. The illustration style can be found in the trendiest direct-to-consumer subway ads, within the app you use to split restaurant tabs or on the 404 page that attempts to counter your frustration with cutesiness. In fact, Corporate Memphis has become so synonymous with tech marketing that some illustrators simply know it as the “tech aesthetic.”
But Corporate Memphis has also become a victim of its own success. The once-whimsical, fresh style now feels safe and antiseptic. More conspicuous iterations of it get roasted online, if they get noticed at all; one popular tweet asks, “Why does every website landing page look like this now?” Illustrators are just as often tired of Corporate Memphis, but tech companies continue to commission it.
