Collage: a photo of oil pumpjacks with Facebook emoji reactions on topOnline advertisers are always trying to sell you something, and in the case of slip-on sneakers or leather handbags, that something is pretty clear. But other times, the motive behind a sponsored post is less transparent. Why, for instance, are oil companies buying prime space in your social media feed to prattle on about “innovative” climate solutions and visions of a “lower-carbon future”?

Source: Big Oil spent $10 million on Facebook ads — to sell what, exactly?