Customers scroll through a selection of artwork and click the designs they like, in order to “show Artifly your style.” Then, the user clicks a button reading “Make My Art,” Artifly (the name of which is meant to evoke the phrase “Art on the Fly”) becomes familiar with your selections—and then near instantly, in about a minute, it creates a brand-new personalized artwork. The user then has the option, though not the obligation, to buy a bespoke piece of AI art.