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TikTok is taking the book industry by storm, and retailers are taking notice

Jul 6, 2021 | networking, trends

“BookTok” has sent old books back to the top of bestseller lists and helped launch the careers of new authors. Videos with the BookTok hashtag have been viewed a collective 12.6 billion times.

Source: TikTok is taking the book industry by storm, and retailers are taking notice

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