By year’s end, TikTok will be charging a daily rate of $2 million for its prime ad placement — the skippable ‘ TopView ’ format that fires up fullscreen, with sound, when users open the app. In the third quarter of this year, the app is asking for $1.4 million daily for TopView ads — and as much as $1.5 million on national holidays — reports Bloomberg , which obtained a rate card detailing pricing plans.
Source: TikTok To Charge As Much As $2 Million For ‘TopView’ Ads In The Fourth Quarter
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