Demand for the likes of Bitcoin and Ether is unlikely to crash simply because of environmental concerns, but fintechs should add access to other cryptos with smaller carbon footprints to attract environmentally-minded customers. Cardano, for example, uses the less energy-intensive “proof of stake” verification protocol and was recently added by Revolut. In addition, firms like Tesla may one day pick Cardano or other green cryptos as more sustainable alternatives to Bitcoin, enhancing their recognition among investors.
Source: How fintechs can keep riding crypto trading hype while addressing environmental concerns
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