For this different All-Star Game, the NBA is relying on Snapchat to engage its Generation Z users it wants to keep interested in the sport. “It’s one of our most unique relationships in the sense that the NBA can touch every corner of our platform,” Anmol Malhotra, head of sports partnerships at Snapchat, told CNBC. “They do a good job with that 360 focus and can amplify casual fans, hardcore and non-sports fans’ experience around their league.”
Source: The NBA will pay a key role in Snap’s quest for 50% revenue growth