In honor of Data Privacy Day on January 28, Apple has announced that its App Tracking Transparency feature will launch to users “in early spring.” The company has also launched a new easy-to-understand report dubbed “A Day in the Life of Your Data,” which illustrates “how companies track user data across websites and apps.” In a new press release, Apple’s software engineering VP Craig Federighi explained that Apple’s goal is to “create technology that keeps people’s information safe and protected.” “Privacy means peace of mind, it means security, and it means you are in the driver’s seat when it comes to your own data,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Our goal is to create technology that keeps people’s information safe and protected.
Source: Apple says App Tracking Transparency feature will launch in ‘early spring’ with iOS 14 update – 9to5Mac
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