If there was any doubt before, Q3 2019 has made clear that Snap is betting heavily on Augmented Reality (AR). Earlier this month, Snap announced a $1B fundraise to invest in AR startups. A week later, the Snapchat parent company unveiled the third-generation of Spectacles, its AR sunglasses, which are now available for pre-order. Snap is continuing its emphasis on the AR ecosystem in an announcement today: a major update to Lens Studio, the company’s desktop app for producing augmented reality “Lenses” on the Snapchat messaging platform. The update includes 14 new Landmarker locations, six new templates, and an updated UX that highlights new offerings and provides step-by-step tutorialization for beginners.
Source: Forbes