Emma Chamberlain dropped out of school and changed the world of online video. Chamberlain invented the way people talk on YouTube now, particularly the way they communicate authenticity. Her editing tricks and her mannerisms are ubiquitous. There is an entire subgenre of videos that mimic her style, and a host of YouTubers who talk, or edit, just like her. The Atlantic recently noted this and declared she is “the most important YouTuber” working today.
Chamberlain edits each video she makes for between 20 and 30 hours, often at stretches of 10 or 15 hours at a time. Her goal is to be funny, to keep people watching. It’s as if the comic value of each video is inversely proportional to how little humor she experiences while making it. During her marathon editing sessions, she said, she laughs for “maybe, maybe 10 seconds max.”
Source: New York Times