Startups in the AR space see a bright future for bringing retail experiences into the home, but there haven’t been a ton of convincing examples of companies carrying out this vision effectively. Wannaby is using AR to help sneaker heads visualize their next purchase by letting them try on the shoes virtually. The company launched its own app Wanna Kicks earlier this year where users can “try on” high quality 3D models from Nike, Adidas, Allbirds and others. The startup just launched a partnership with Gucci this morning to help consumers try on shoes inside the luxury brand’s dedicated app.
Source: TechCrunch