Video games and social media require human users to enter into a procedural loop known as flow
While there are no universals in media culture today, there are many qualities worth exploring, because they are shared by many communities or because they are compelling remediations of the age of modernism. One of these is procedurality. Popular modernist writers today claim that this is the essence of the computer: its procedures (algorithms, programs) allow it to interact with other machines and human users in increasingly complex and creative ways. Video games and social media are procedural: they require human users to enter into a procedural loop that both constrains and empowers them. Procedurality is itself the latest version of mechanization, which has been a key condition of society and the economy since the Industrial Revolution. While modernism was vitally concerned with the cultural meaning of mechanical and power technologies in the 20th century, today’s media culture is exploring how far procedurality and simulation can penetrate into and redefine creative expression as well as our politics and everyday lives.
Source: Medium, OneZero