Over the past year, “Instagram vs reality” photos have grown in popularity as influencers attempt to make themselves seem more accessible. Earlier this month at Beautycon, a beauty festival in New York, Instagram stars spoke about moving away from ring lights and toward showing off their faces in sunlight. As the public becomes more aware of the prevalence of sponsored posts, beauty influencers are abandoning branded shots for ones that show off their “empties” (empty bottles of product they actually use). A growing number of accounts are dedicated to calling out the various cosmetic procedures celebrities and influencers have had. Influencers have also been actively speaking out themselves about burnout, mental health, and the stress that comes with maintaining perfection.
Source – The Atlantic