The growth team, however, is unlikely to transform how Facebook fundamentally works. It won’t change the advertising business, which depends on garnering more of people’s attention than its rivals, and using data to target them. It is not dramatically changing the algorithms behind the newsfeed to prioritise in-depth thinking, abandoning the “like” button, or ceasing from sending notifications that pull people back. People You May Know still dredges users’ address books, Facebook still collects information about you as you travel around the web, and its methods to obtain European users’ consent under the new privacy rules are being challenged by privacy activists.
Source: How Facebook Grew Too Big to Handle – Above the Fold – Medium