From the outside, it’s hard to know what, exactly, Facebook wants from its video platform. For years, the company told publishers that video was the future, even as it allegedly goosed statistics behind the scenes to make the format look more important than it was. In 2017, the social network rolled out a major update to its video player that added a kind of picture-in-picture mode to the News Feed, among other changes, in an effort to make “watching video on Facebook richer, more engaging and more flexible,” according to the company. Then last year, Mark Zuckerberg announced the company would de-prioritize video from brands in favor of content that “encourage[s] meaningful interactions.”
Source: Facebook’s Video Player Isn’t Designed for You – OneZero